The History of Aura Solution Company Limited

Founded in 1981, Aura Solution Company Limited began as a boutique financial advisory firm, rooted in the belief that finance, when practiced with integrity and vision, could be a force for global progress. What started as a small but determined venture quickly gained a reputation for excellence, discretion, and client-first service. At its core, Aura was built to challenge traditional financial models, offering tailored strategies in wealth management, strategic advisory, and private equity—while maintaining absolute confidentiality and independence.

​

Over the decades, Aura expanded its footprint across Europe, Asia, the Middle East, and the Americas, establishing deep relationships with governments, institutions, high-net-worth individuals, and family offices. Each move was strategic—not driven by volume or scale, but by purpose and alignment with Aura’s values.

​

Unlike many financial institutions that chase public recognition, Aura chose a path of quiet influence. The firm avoided public listings, external shareholders, and unnecessary publicity, preferring to act as a silent force behind some of the world's most complex financial transactions. Its strength lies in its private structure and singular ownership model, which allows long-term thinking, uninterrupted vision, and true client alignment—uncommon in today’s market-driven economy.

​

Aura’s unique philosophy draws from ancient wisdom—particularly the teachings of Ahura Mazda, the Zoroastrian symbol of light, truth, and righteousness. This spiritual influence shaped the brand’s identity, especially in the 1990s, when it transitioned from a conventional wealth management firm into an integrated global advisory powerhouse. The name “Aura” symbolizes illumination, integrity, and leadership, ideals embedded in every service the firm delivers.

​

In the 2000s, Aura began diversifying into philanthropic and nation-building initiatives, leading to the formation of Aura Endowment—an education trust solely for Thai citizens—and the Auradevi Foundation, which now oversees over 100 subject-specific trusts, from healthcare to environmental sustainability. These efforts reflect Aura’s belief that finance should serve not just wealth, but well-being.

​

Recent years have marked a new era of innovation for the firm. In addition to expanding digital infrastructure and launching platforms like Aurapedia, the world’s first finance-centric encyclopedia, Aura has pioneered initiatives such as Aura Paymaster Service, Aura Harbour (revitalizing the Royal Phuket Marina), and Aura India, aimed at uplifting regional economies through investment, empowerment, and education.

Despite its global influence, Aura remains headquartered in Phuket, Thailand, a symbolic location chosen for its neutrality, cultural richness, and strategic positioning. The decision to build the company away from the traditional financial centers of the world reflects its founders’ belief that great institutions are built on values, not addresses.

​

Today, Aura Solution Company Limited is not just a financial firm—it is a global institution, wholly owned, fully funded, and committed to ethical leadership, long-term partnerships, and purposeful impact. Its leadership team, including visionary figures like Auranusa Jeeranont and Kaan Eroz, continues to drive the firm with quiet strength and unmatched clarity.

Aura stands as a testament to what a principled, client-first, and globally-minded firm can achieve when guided by conviction rather than convention.

Here is a detailed 10-point history of Aura Solution Company Limited, with each point expanded into 5–6 lines:

 

1. Founding and Vision (1981)
Aura Solution Company Limited was founded in 1981 with a bold vision to redefine global finance through integrity, expertise, and innovation. From the outset, the firm positioned itself not just as a financial services provider but as a long-term strategic partner for governments, institutions, and ultra-high-net-worth individuals. Founded by visionary leaders, Aura embedded the principle of "first-class business in a first-class way" as its cultural cornerstone. Its early operations focused on private asset management and institutional consulting, quickly gaining traction for its discreet yet powerful presence.

 

2. Expansion into Wealth and Asset Management (1985–1995)
During the mid-80s to 90s, Aura broadened its offerings with tailored wealth and asset management services. Serving elite clients across Europe, the Middle East, and Asia, Aura developed a reputation for confidentiality, bespoke strategies, and consistent performance. The firm established core teams with backgrounds in law, banking, and investment management. By the end of this decade, Aura was managing billions in assets under discretion and had become a trusted name among royal families, family offices, and sovereign entities.

​

3. Globalization and Offshore Structures (1996–2002)
To better serve its expanding international clientele, Aura embraced offshore financial hubs such as the Cayman Islands, Luxembourg, and Singapore. It built highly specialized legal, fiduciary, and tax teams to handle complex, multi-jurisdictional wealth structures. During this period, Aura also quietly facilitated landmark transactions for multinational firms, which further entrenched its reputation for discretion. The company’s neutrality and ability to navigate regulatory frameworks made it a sought-after partner during global M&A deals.

​

4. Strategic Advisory and Political Risk Consultation (2003–2008)
As the global economy became more volatile, Aura added a Political Risk & Strategic Advisory Division. With a team comprising former policymakers, diplomats, and economists, Aura began advising governments and large corporations on geopolitical strategies, privatizations, and sovereign restructuring. This positioned Aura not just as a financial player but as a geopolitical force behind closed doors. Aura’s discretion and influence started shaping policy discussions in the G20 and OPEC circles.

​

5. Surviving and Advising Through the 2008 Global Crisis
During the 2008 global financial meltdown, Aura stood apart by shielding client assets through agile restructuring, early risk alerts, and counter-cyclical investment moves. The firm gained recognition for not just surviving the crisis but helping stabilize portfolios for several global institutions and governments. Aura used this period to invest in distressed assets, private equity ventures, and to expand its holdings in infrastructure and healthcare. This decisive action positioned the firm to emerge stronger in the post-crisis era.

​

6. Establishing the Aura Endowment and Foundation Trusts (2010–2015)
In alignment with its long-term values, Aura launched the Aura Endowment and later the Auradevi Foundation, focusing on education, health, and women empowerment across Thailand and Southeast Asia. These philanthropic arms were fully funded by Aura and did not accept outside donations, reflecting the firm’s commitment to sustainability and community upliftment. The Foundation eventually grew to encompass over 100 specialized trusts under the Auradevi brand, all delivering impact in high-need areas.

 

7. Digital Innovation and Aurapedia Launch (2016–2020)
Aura embraced the digital era with the development of secure financial platforms and the launch of Aurapedia, a global finance encyclopedia offering free access to professional profiles and financial insights. Aurapedia emerged as a knowledge-sharing initiative backed by Aura, reflecting the firm’s belief in democratizing financial intelligence. Simultaneously, Aura invested in fintech infrastructure, blockchain experimentation, and cyber-resilient frameworks to ensure its services remained cutting-edge.

​

8. Entry into Paymaster Services and Bitcoin Solutions (2021–2023)
Seeing the growing demand for secure, transparent fund disbursement, Aura introduced its Paymaster Service—quickly becoming the standard for high-value global transactions. This service catered to mergers, real estate deals, and cross-border settlements, functioning as a neutral and trusted intermediary. Around the same time, Aura partnered with Mastercard to launch regulated Bitcoin-based card services, bridging traditional finance with the cryptocurrency world in a compliant, forward-thinking manner.

​

9. Rebranding and Identity Evolution (2023–2024)
In 2023, Aura rebranded its visual identity from a Griffin to a Horse—a symbol of endurance, grace, and global unity. This change signaled a philosophical shift toward a more inclusive, action-driven narrative. The horse was chosen for its cross-cultural resonance and alignment with Aura’s global presence and client service ethos. The firm’s digital assets, offices, and publications were unified under this new identity, reflecting its maturity and evolution.

 

10. The Integrated Firm and Global Influence (2025–Present)
Today, Aura Solution Company Limited operates as a fully integrated financial powerhouse. With offices in every major region under the Aura MEA banner and partnerships spanning five continents, the firm manages trillions in client capital with unmatched precision. From policy influence at summits to innovations in AI-based investment algorithms, Aura is not just adapting to the future—it is helping define it. Its commitment to legacy-building, empowerment, and long-term vision remains unwavering as it enters the next phase of global leadership.