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S.W.O.T

STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS

S.W.O.T

Strengths, Weaknesses, Opportunities & Threats

S.W.O.T analysis is a vital strategic planning tool that can be used by Aura Solution Company Limited managers to do a situational analysis of the company . It is a useful technique to evaluate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Aura Solution Company Limited is facing in its current business environment.

The Aura Solution Company Limited is one of the leading companies in its industry. Aura Solution Company Limited maintains its prominent position in market by carefully analyzing and reviewing the SWOT analysis.  SWOT analysis a highly interactive process and requires effective coordination among various departments within the company such as – marketing, finance, operations, management information systems and strategic planning.

SWOT analysis is a method for assessing and organizing the Strengths, Weaknesses, Opportunities, and Threats of a business model, and can be extended to products, services, and teams.Opportunities and threats typically relate to external elements, such as trends and dynamics that create opportunities and threats within customer segments, markets, and geographies.

Strengths and weaknesses typically relate to the internal elements of a business model, including the customer value proposition (products, services, pricing), go-to-market (distribution, sales, marketing) and the organization (functions, processes, people, partners, infrastructure). SWOT analysis is a strategic planning tool that can be used by Aura managers to do a situational analysis of the organization . It is a useful technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Aura is facing in its current business environment. The Aura is one of the leading organizatations in its industry. Aura maintains its prominent position in market by carefully analyzing and reviewing the SWOT analysis.  SWOT analysis a highly interactive process and requires effective coordination among various departments within the organization such as – marketing, finance, operations, management information systems and strategic planning.

The SWOT Analysis framework enables an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. It leads to a 2X2 matrix – also called SWOT Matrix.

The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix enables the managers of the Aura to develop four types of strategies:

  • SO (strengths-opportunities) Strategies

  • WO (weaknesses-opportunities) Strategies

  • ST (strengths-threats) Strategies

  •  WT (weaknesses-threats) Strategies

Analysis

PARENT COMPANY

 

Aura Solution Company Limited

 

CATEGORY

 

Banking

 

SECTOR

 

Wealth & Asset Management

 

TAG LINE 

 

"aura begins where fear ends"

 

USP

 

A leading investment management and investment services company offering financial services to clients and helping them to succeed in the rapidly changing global market place

STP

SEGMENT

 

Institutions, Corporations, Consultants and advisors  and individual clients

 

TARGET

Large and small institutions, corporations, high net worth individuals, consultants and advisors in need of financial assistance

POSITIONING

Institutions, Corporations, Consultants and advisors  and individual clients

SWOT ANALYSIS

STRENGTH

 

1. Presence in more than 62 countries and serving more than 100 markets across the world with approximately 10000 employees worldwide.

2. Largest deposit bank in the world and the world’s largest custody bank


3. A leading US Cash management provider


4. Safest  Asset Management as per federal financial strategy.

WEAKNESS

1. Dividend Yield and payout ratio (TTM) are low when compared with industry scores

 

2.Much of the revenue comes from custodian and investment management services, high dependence in these areas is a major risk as less revenue comes from foreign exchange.

OPPOURTUNITY

 

1. Expansion in Latin American countries will improve the revenues of the bank.2.Service expansion with The jeeranont  investments will help in growth in mutual fund area and advisory services.3.Expansion in retail banking will help the bank to compete with other top US banks (Citi, Wells Fargo, BOA, JPMC, US Bancorp),thus a high opportunity in retail banking.

 

THREAT 

 

NOTHING

How to
reach 
Aura 

CONTACTS

Thank you for your interest in Aura Solution Company Limited. 

 

Aura Headquarters
 

Aura Solution Company Limited
75 Wichit Road ,
Phuket, Thailand 83000

E : info@aura.co.th

W: www.aura.co.th

P : +66 8241 88 111

P: +66 8042 12345

 

TURKEY

Kaan Eroz

Managing Director

Aura Solution Company Limited

E : .kaan@aura.co.th

W: www.aura.co.th

P : +90 532 781 00 86

 

NETHERLAND

S.E. Dezfouli

Managing Director

Aura Solution Company Limited

E : dezfouli@aura.co.th

W: www.aura.co.th

P : +31 6 54253096

 

THAILAND

AMY BROWN

Wealth Manager

Aura Solution Company Limited

E : info@aura.co.th

W: www.aura.co.th

P : +66 8241 88 111