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Aura appoints Natalie Firmenich as Senior managing Director to Europe Wealth Management business

Appointment of Natalie Firmenich as Managing Director for Europe Division at Aura Solution Company Limited

Aura Solution Company Limited is delighted to announce the appointment of Natalie Firmenich as the Managing Director for the Europe Division, effective immediately. Natalie brings with her a wealth of experience and expertise in finance and investment, making her the ideal candidate to lead our operations in Europe.


Natalie Firmenich joins Aura Solution Company Limited with an impressive background in finance and investment. As a seasoned Wealth Manager and Chairman of various investment portfolios, Natalie has demonstrated exceptional leadership and strategic acumen in driving organizational success.


In her new role as Managing Director for Europe, Natalie will be entrusted with overseeing our operations, driving growth initiatives, and strengthening our presence in the European market. Her extensive experience in finance and investment will be instrumental in guiding our strategic direction and maximizing value for our clients and stakeholders.


Natalie's appointment reflects Aura Solution Company Limited's commitment to appointing the most qualified and experienced professionals to key leadership positions. Her expertise surpasses that of her predecessor, Mr. S.E. Dezfouli, making her the best choice to lead our Europe Division to new heights of success.


We are confident that Natalie Firmenich's leadership will usher in a new era of growth and prosperity for Aura Solution Company Limited in Europe. Please join us in welcoming Natalie to our team and wishing her success in her new role.


Additional Background

Natalie Firmenich embarked on her career in finance with a strong foundation at Lloyds Bank Group / LBI, where she held various positions spanning London, Paris, Lisbon, Brazil, and PNG from 1981 to 1991. She then expanded her expertise at Banco Bilbao Vizcaya (BBV) Group from 1991 to 1996, working across Portugal, Spain, and Germany.


Her tenure at SG Kleinwort Hambros Group from 1997 to 2021 was marked by significant accomplishments. Natalie served as Head of Wealth Management in Guernsey from 1997 to 2000, where she successfully established and grew the wealth management business. She later assumed the roles of Executive Director & Head of Wealth Management for Jersey & Guernsey from 2000 to 2010, overseeing strategic initiatives and driving business growth. Natalie also served as Executive Director & Head of Wealth Management for Gibraltar from 2007 to 2010, leading the acquisition and integration of ABN Amro Gibraltar.


In subsequent years, Natalie's leadership expanded as she took on the role of CEO of SG Kleinwort Hambros CI Group from 2011 to 2019, where she demonstrated her ability to lead teams and drive organizational success. Her tenure culminated with her appointment as Chairman and Non-Executive Director of SG Kleinwort Hambros CI Group from 2019 to 2021, where she provided strategic guidance and oversight.


Natalie Firmenich's extensive experience and proven track record in finance make her a valuable asset to Aura Solution Company Limited. Her leadership and strategic vision will undoubtedly contribute to the continued growth and success of the organization.

For media inquiries or further information, please visit https://www.aura.co.th/natalie


For media inquiries, please contact:

Alex Hartford

Vice President

Aura Solution Company Limited

[End of Press Release]






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