Aura Reinstates WhatsApp as an Official Business Channel : Aura Solution Company Limited

PRESS NOTE

AURA SOLUTION COMPANY LIMITED

For Immediate Release 4 August 2026

A Measured Return to Direct, Trusted and Discreet Communication

Aura Solution Company Limited announces that, following a review of its previous communication framework and consideration of feedback received from clients and business partners, the Company has formally revoked and withdrawn its previous decision concerning the non-use of WhatsApp for business communications.The decision reflects Aura’s continuing commitment to maintaining communication that is direct, discreet, dependable and appropriate to the expectations of its clients, partners and stakeholders.

With immediate effect, WhatsApp is reinstated as an official business communication channel of Aura Solution Company Limited.

Listening to Our Clients

Aura recognises that a strong business relationship is built not only on the services provided, but also on how easily and effectively clients are able to communicate with the organisation.During the period in which WhatsApp was restricted, Aura received feedback from clients and business contacts who expressed a clear preference for maintaining access through WhatsApp.

Clients have indicated that, for many routine matters, direct communication through a verified WhatsApp account is more practical, immediate and convenient than relying exclusively on email.

Email remains an important and established business communication channel. However, certain matters that can be addressed through a short message, clarification, confirmation or direct exchange can become unnecessarily lengthy when communication is required to move exclusively through formal email correspondence.

Aura recognises this distinction.

A simple client request should not necessarily require an extended chain of emails when a secure and verified direct communication channel can address the matter efficiently.

The Company has listened to this feedback and has responded accordingly.

The reinstatement of WhatsApp therefore represents not merely a change in communication policy, but a recognition of an important principle of client service:Communication should be appropriate to the matter, convenient for the client and consistent with the standards of trust and discretion expected from Aura.

Recognising the Practical Reality of Modern Business

Business communication continues to evolve.

Clients increasingly expect organisations to be accessible through communication platforms that they already use regularly. Social communication platforms, particularly WhatsApp, have become an important part of everyday professional interaction in many markets.

Aura believes that an institution should remain sufficiently flexible to recognise these changes without compromising its standards.

The Company therefore acknowledges that, where appropriate, WhatsApp can provide a more efficient point of contact for clients who prefer direct communication.

This is particularly relevant where a client needs to:

• make a brief enquiry;

• request clarification;

• provide a quick update;

• confirm an appointment or meeting;

• coordinate a matter with Aura;

• follow up on an existing conversation;

• communicate a straightforward request;

• establish initial contact with the Company; or

• maintain an ongoing relationship without unnecessary administrative correspondence.

In such circumstances, requiring every communication to be conducted exclusively by email may create unnecessary complexity.

Aura considers it appropriate to remove that unnecessary barrier.

Direct Communication Without Compromising Discretion

The decision to restore WhatsApp does not mean that Aura is moving away from professional or confidential communication standards.

Quite the opposite.

Aura’s approach is based on the principle that convenience and discretion can exist together.The availability of a direct WhatsApp channel provides clients with a convenient means of reaching Aura while the Company continues to exercise appropriate judgment regarding the nature, sensitivity and importance of each communication.WhatsApp should therefore be regarded as a channel of access and communication, rather than a replacement for formal documentation, contractual correspondence, approvals or other established business procedures.Where a matter requires a formal record, detailed documentation or a more structured process, Aura will continue to use the appropriate formal channels.

For matters where a direct conversation is sufficient, the Company is pleased to provide a direct and verified point of contact.

Official Verified WhatsApp

Aura confirms that the following two WhatsApp numbers are designated as official Aura communication channels.

WhatsApp — Official Verified Number

+66 8241 88 111

WhatsApp — Official Verified Nunber

+66 8042 12345

Both numbers are verified official Aura WhatsApp channels.

Clients, partners and stakeholders may use either official verified number for appropriate communication with Aura.The verification of both channels is intended to provide an additional level of confidence and clarity when clients establish direct communication with the Company.Aura encourages clients and partners to use only the official verified channels when communicating with the Company through WhatsApp.

Trust, Authenticity and Discretion

For Aura, the use of WhatsApp is not simply a matter of convenience.The Company considers the authenticity of the communication channel equally important.Clients should be able to distinguish an official Aura communication channel from an unauthorised account or an individual claiming to represent the Company.Accordingly, the two WhatsApp numbers identified in this Press Note are the designated verified channels for Aura.

Aura also continues to place considerable importance on discretion.

The ability to contact the Company quickly should not diminish the importance of confidentiality, judgment or professional conduct.Communications involving sensitive, confidential, financial, legal, contractual or commercially significant matters will continue to be handled in accordance with the appropriate Aura procedures.

Why Aura Has Reconsidered the Previous Decision

The previous decision concerning WhatsApp was made based upon the circumstances and communication considerations applicable at that time.Aura has subsequently reviewed the practical consequences of that decision.The Company has considered feedback from clients and business contacts, the increasing preference for direct digital communication, the convenience of verified social communication channels and the practical reality that some matters can be resolved more efficiently through direct messaging than through lengthy email exchanges.

The feedback has been clear: clients value the ability to reach Aura directly and conveniently.

Aura recognises that expectation.

The Company therefore considers the reinstatement of WhatsApp to be a sensible and measured adjustment to its communication framework.This decision should not be interpreted as a criticism of email or other formal channels. Email remains an important part of Aura’s business communications.

Rather, Aura recognises that different matters require different forms of communication.

• A detailed transaction may require formal correspondence.

• A contractual matter may require written documentation.

• A sensitive issue may require a controlled communication process.

• But a straightforward question, confirmation or client request may simply require a direct message.

• Aura intends to make that distinction practical.

Client Feedback Has Been Recognised

Aura considers client feedback an important component of responsible management.Where clients consistently identify a practical difficulty, the Company believes that such feedback should be considered carefully rather than disregarded.The request from clients to restore WhatsApp access has therefore been recognised and taken into consideration.

The decision to reinstate WhatsApp is, in part, a direct response to that feedback.Aura acknowledges that clients should not have to choose between accessibility and professionalism.The Company can provide both.The reinstatement of WhatsApp allows Aura to maintain the professional standards associated with its business while providing clients with a communication method that is familiar, efficient and direct.

No Change to Formal Business Procedures

The reinstatement of WhatsApp does not alter Aura’s formal business procedures.Contracts, formal instructions, approvals, financial documentation, legal matters, corporate records and other matters requiring formal documentation will continue to be handled through the appropriate established processes.

WhatsApp is intended to complement—not replace—those procedures.

The Company therefore maintains a clear distinction between:

Direct communicationfor accessibility, enquiries, coordination and appropriate day-to-day interaction;

and

Formal communicationfor matters requiring documentation, approvals, contractual records or other formal processes.

This approach allows Aura to remain accessible without sacrificing discipline.

A More Practical Communication Framework

Aura’s communication framework is intended to be practical rather than unnecessarily rigid.

The Company believes that good business communication should achieve three things:

• It should reach the right person.

• It should use an appropriate channel.

• It should respect the client’s time.

Where WhatsApp provides the most practical means of achieving those objectives, Aura is now prepared to use it.

Where email or another formal channel is more appropriate, Aura will continue to use those channels.This approach gives clients greater choice while allowing Aura to maintain appropriate standards.

Formal Withdrawal of the Previous Decision

For clarity, Aura Solution Company Limited confirms that:

Any previous internal directive, instruction, policy or decision that prohibited, discontinued or materially restricted the use of WhatsApp as an official Aura business communication channel is hereby formally revoked, withdrawn and superseded with immediate effect.The Company’s authorised representatives may therefore recognise and use the official verified WhatsApp channels identified in this Press Note for appropriate business communication.This Press Note constitutes the Company’s current position concerning the availability of WhatsApp as an official communication channel.

A Commitment to Accessibility

Aura’s objective is not to create an excessive number of communication channels.It is to ensure that the channels it provides are trusted, useful, accessible and appropriate.The reinstatement of WhatsApp reflects that objective.Aura recognises that clients increasingly value direct access and that, in many circumstances, a short and clear WhatsApp conversation can be more effective than a prolonged chain of emails.

Where appropriate, the Company welcomes that form of communication.

At the same time, Aura remains committed to discretion, professionalism, confidentiality and the appropriate use of formal processes.

The result is a communication framework designed around a simple principle:

Direct when necessary.Formal when required.Convenient where appropriate.Discreet throughout.

Official Aura WhatsApp Channels

WhatsApp — Verified Number : +66 8241 88 111

WhatsApp — Verified Nunber : +66 8042 12345

Both numbers are verified official Aura WhatsApp

Clients and partners are encouraged to communicate only through Aura’s officially designated and verified channels.

About Aura Solution Company Limited

Aura Solution Company Limited maintains a commitment to trusted relationships, professional standards, discretion and long-term engagement with its clients and business partners.The Company continues to review its operating practices where doing so can improve accessibility, efficiency and the overall experience of those who engage with Aura.

Frequently Asked Questions

Why Has Aura Returned to WhatsApp?

1. Why has Aura decided to return to WhatsApp?

Aura has decided to reinstate WhatsApp after reviewing its communication approach and listening carefully to feedback from clients and business partners.Clients increasingly prefer direct communication through verified WhatsApp channels because it is immediate, practical and familiar. Aura recognised that restricting this channel could create unnecessary barriers to communication.

The decision to return is therefore based on a straightforward principle: when a trusted communication channel makes it easier for clients to reach Aura, the Company should remain open to using it.

The decision reflects responsiveness to client expectations rather than a change in Aura’s underlying standards.

2. Why not simply communicate through email?

Email remains an important and fully supported business communication channel for Aura.However, not every matter requires a formal email exchange.A simple question, confirmation, update or request can sometimes require multiple emails and become unnecessarily lengthy when it could be resolved through a short direct message.

Aura recognises that clients value their time and often prefer the efficiency of WhatsApp for appropriate day-to-day communication.The return of WhatsApp therefore does not replace email. It gives clients another appropriate choice.

3. Did clients ask Aura to bring WhatsApp back?

Yes. Client feedback was an important consideration in Aura’s decision.Aura received requests from clients and business contacts who preferred to communicate through WhatsApp, particularly for matters where direct and timely communication was more convenient than email.

The Company considers such feedback seriously.

Aura believes that a trusted business relationship should involve listening to clients and adapting where there is a genuine opportunity to improve accessibility and service.The reinstatement of WhatsApp is therefore, in part, a response to those client requests.

We listened, we considered, and we responded.

4. Is WhatsApp secure and official for communicating with Aura?

Aura has designated specific WhatsApp numbers as its official business channels, and both official numbers are verified.Clients should communicate with Aura through these verified channels and exercise appropriate caution with any account that claims to represent Aura but does not correspond to an officially designated channel.

The availability of WhatsApp does not change Aura’s commitment to discretion.

Sensitive, confidential, financial, legal, contractual or otherwise significant matters will continue to be handled through the appropriate communication and documentation procedures.

WhatsApp provides accessibility; Aura’s standards provide the discretion.

5. Does Aura’s return to WhatsApp mean that all business should now be conducted there?

No.

Aura’s position is not that WhatsApp should replace every other communication channel.Instead, the Company believes that the right communication channel should be used for the right purpose.WhatsApp is particularly suitable for direct enquiries, brief discussions, coordination, confirmations, updates and other appropriate communications where speed and convenience are valuable.Email and formal correspondence remain important where detailed records, formal instructions, documentation, approvals or contractual matters are involved.

Aura’s return to WhatsApp is therefore about greater accessibility and choice—not less professionalism or less formality where formality is required.

In Summary

Aura returned to WhatsApp because its clients asked for it, because direct communication can often be more efficient, and because the Company believes that accessibility should not come at the expense of trust and discretion.

The principle is simple : Listen to the client.Respect their time.Provide direct access.Maintain discretion.

Aura Solution Company Limited Issued by the Management 4 August 2026

This Press Note supersedes previous communications or internal instructions concerning the discontinuation or restriction of WhatsApp as an official Aura business communication channel.

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