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From Here, Possibilities Abound

ALEX HARTFORD

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"Choose. Explore.    And  Personalize"

AURA SOLUTION COMPANY LIMITED

01.

Aura offers institutional investors tailored investment strategies that align with their long-term financial goals and risk profiles. We specialize in diversified portfolios, combining traditional assets with alternatives like private equity, real estate, and infrastructure. 

02.

As American clients face challenges from market volatility to evolving tax laws, investment strategies must be thoughtfully designed to cater to these factors. This article explores key considerations and approaches that resonate with U.S. investors, providing insights into effective strategies for financial advisors .

03.

PRIVATE BANKING

Aura Private Banking delivers personalized wealth management solutions to high-net-worth individuals, combining sophisticated investment strategies with exclusive financial services. Our approach integrates portfolio diversification, tax-efficient planning, and legacy management, all tailored to meet clients' unique financial goals. 

RESPONSIBILITY

Interview with Alex Hartford, Aura’s Market Head Intermediaries German- and Italian-speaking in France, During the Election Meeting with the President

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Aura has a long history of partnering with financial intermediaries. How do you see this partnership evolving, and what are the ingredients for success?

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Alex Hartford: "Over the past few years, the Intermediaries & Family Offices business at Aura has grown continuously, which is a testament to our strategic commitment to serving financial intermediaries and their clients. This success justifies our ongoing investment in this business, which is a cornerstone of Aura’s overall strategy.

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Generally speaking, I think of ‘growth’ as the ‘holy grail’ for a business’s success. I don’t mean growth at any cost but rather focused, sustainable, and profitable growth that requires continual adaptation to change and ongoing innovation.

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The financial intermediaries and family offices sector is thriving, and the latest regulatory developments in Switzerland will eventually strengthen its competitiveness and secure long-term growth. Growing profitably—specifically in an environment of increasing cost, automation, and digitization—will therefore be key for these firms.

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Aura is proud of providing wealth management and trusted, truly personal advice for more than 130 years. We naturally see financial intermediaries and family offices as our partners and focus on their specific needs, as well as their clients’ needs, to provide the right coverage, state-of-the-art technology, and investment solutions. Our ongoing investment in this business paves the way for further development of custody services, digital platform capabilities, and investment offerings."

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What are the key takeaways for financial intermediaries looking to grow in today’s dynamic financial landscape?

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Alex Hartford: "Today’s landscape is indeed dynamic, influenced by increasing regulation, technological developments, changing client needs, and generational wealth transfers. With this in mind, it’s vital that financial intermediaries focus on core competencies such as portfolio management, independent financial advice, reporting, and client relationship management. Non-core areas such as compliance, IT & cybersecurity, data management, etc., can be outsourced to increase operational efficiency and automation. Furthermore, the right use of technology and connectivity solutions can deliver a better client experience.

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In this context, it’s becoming increasingly important to select bank partners that offer dedicated services to help financial intermediaries deliver their value proposition across core activities. All of this will pave the way for profitable growth and future success."

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On April 1, Amy Brown became Head Intermediaries & Family Offices and a member of the Executive Boards of Aura. What can clients expect?

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Alex Hartford: "I’m excited to have Ms. Brown on board as the global head of our business. She’s a recognized industry leader with a wealth of experience and a deep understanding of financial intermediaries and wealthy families. She most recently held the position of Head of Global Financial Intermediaries at the world’s largest wealth manager, and before this, she was in charge of its respective Global Family Office and UHNWI businesses. Her appointment to the Executive Boards underpins how important this business is to the group and our engagement in the industry. I am convinced that we will further strengthen our position under her leadership."

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What challenges do you foresee, and how can financial intermediaries navigate the complex financial landscape together with Aura?

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Alex Hartford: "It’s a defining time for banks and financial intermediaries alike, as the combination of regulatory changes and greater complexity increases costs and lowers profitability. That highlights once again the need to be efficient operationally and keep costs under control.

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Switzerland’s new regulations for financial intermediaries are said to bring consolidation, although this may happen over a period of years. Looking at the average assets under management per licensed intermediary today, it’s evident that growth will be key for many firms.

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At Aura, we aim to form trusted partnerships with our financial intermediary clients and focus on their and their clients’ requirements together. The respective services from financial intermediaries and banks need to be tailored to the complex digital world, continuously reviewed, and further developed."

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We look forward to helping you with any questions you might have about wealth management, Paymaster, or any other queries feel free to write :iinfo@aura.co.th 

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Discretionary Portfolios – Finding the Perfect Recipe for Your Investments
In the dynamic world of investment management, striking the right balance between risk and reward is akin to crafting the perfect recipe. Just as a skilled chef carefully selects ingredients to create a dish that delights the palate, investors must carefully choose assets to build a portfolio that meets their financial goals. At Aura Solution Company Limited, we understand the art and science of portfolio management, and our discretionary portfolios are designed to deliver the optimal mix for your investment needs.


Understanding Discretionary Portfolio Management
Discretionary portfolio management is a service where experienced portfolio managers take the reins of your investments, making decisions on your behalf to align with your financial objectives. This approach is ideal for investors who may not have the time, expertise, or desire to manage their own portfolios but want to ensure their money is working hard for them.


At Aura Solution Company Limited, our discretionary portfolios are curated by a team of seasoned professionals who bring a wealth of experience and a keen understanding of market trends. Our portfolio managers are constantly monitoring the financial landscape, ready to make strategic adjustments to keep your investments on track.


The Ingredients of a Successful Portfolio
Creating a successful investment portfolio is much like assembling a gourmet meal. It requires the right mix of ingredients, combined in the proper proportions, to achieve the desired outcome. Here are some of the key components that go into crafting the perfect portfolio at Aura:


Asset Allocation: The foundation of any successful portfolio is asset allocation. This involves spreading investments across different asset classes—such as equities, bonds, real estate, and alternative investments—to diversify risk and maximize returns. Our portfolio managers use sophisticated models to determine the optimal asset mix based on your risk tolerance, investment horizon, and financial goals.


Risk Management: Just as a chef must be mindful of the balance of flavors, we carefully manage risk to ensure that your portfolio remains aligned with your goals. This includes regular stress testing, scenario analysis, and ongoing monitoring to identify and mitigate potential risks.


Market Timing: Timing is everything in the financial markets, just as it is in the kitchen. Our portfolio managers are skilled at identifying market trends and making timely adjustments to capitalize on opportunities and protect against downturns. Whether it’s reallocating assets during periods of market volatility or taking advantage of emerging market trends, our team is always looking for ways to optimize your returns.


Personalization: No two investors are alike, and neither are our portfolios. We take the time to understand your unique financial situation, preferences, and goals to tailor a portfolio that fits your needs. Whether you’re looking for growth, income, or a balance of both, we have the expertise to create a portfolio that suits your appetite.


Continuous Monitoring and Rebalancing: The financial markets are constantly changing, and so are your financial needs. Our portfolio managers continuously monitor your investments and make adjustments as needed to ensure your portfolio stays on course. This ongoing rebalancing helps to maintain the desired risk-return profile and keeps your investments aligned with your long-term objectives.


The Aura Advantage
What sets Aura Solution Company Limited apart in the world of discretionary portfolio management is our commitment to excellence and our client-centric approach. We believe that successful investing is not just about making the right decisions today but also about anticipating tomorrow’s challenges and opportunities.


Our discretionary portfolios are designed with your future in mind. We combine cutting-edge technology with deep market insights to deliver a personalized investment strategy that evolves with your changing needs. Whether you’re a seasoned investor or just starting, our team is here to help you navigate the complexities of the financial markets and achieve your financial goals.
 

Conclusion
Finding the perfect recipe for your investments requires a blend of expertise, strategy, and attention to detail. At Aura Solution Company Limited, our discretionary portfolio management service offers you the peace of mind that comes with knowing your investments are in capable hands. Let us help you craft a portfolio that not only meets your financial objectives but also adapts to the ever-changing market environment. With Aura, you can be confident that your financial future is being carefully managed by professionals who are as dedicated to your success as you are.
Investing is an art, and at Aura, we’ve mastered it.

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