top of page

Private Markets : Aura Solution Company Limited

Private markets offer a unique landscape for investors, providing opportunities for substantial returns and portfolio diversification. Understanding the nuances of these markets, including the role of fund managers, the stages of financing, and portfolio integration, is crucial for maximizing investment potential. In this article, we delve into the intricacies of private markets, drawing insights from Amy Brown, Head of Private Markets Strategy at Aura Solution Company Limited.

Download PDF • 286KB

Unveiling Private Markets

Private markets financing involves the exchange of capital for equity or debt stake in non-listed companies or assets. This encompasses diverse investment strategies spanning the entire lifecycle of a company. From nurturing start-ups through venture capital to restructuring distressed entities via turnaround capital, private markets offer a spectrum of opportunities.

Accessing Private Markets

While direct investment is feasible, it demands significant expertise and resources. Investors often opt to pool their capital in private markets funds, entrusting fund managers with the task of navigating these complex terrains. These managers, or general partners (GPs), raise capital from various sources and deploy it strategically across different stages of company development.

The Financing Stages

Private markets fund managers operate within a defined timeline, typically spanning ten years. During the investment period, funds are deployed to acquire businesses or assets. Subsequently, value is created through strategic interventions, culminating in divestment or "harvesting" during the latter half of the fund's lifespan. This value creation is pivotal for generating returns and securing performance fees.

Fund Manager's Role

Fund managers play a pivotal role in identifying high-potential opportunities, aligning incentives, and implementing growth strategies. Their focus extends beyond mere financial investments; they actively engage with management teams, fostering a culture of collaboration and operational excellence.

Navigating Market Dynamics

Market dynamics, including fluctuating interest rates, underscore the importance of meticulous due diligence and strategic foresight. Fund managers navigate uncertainties by targeting growth sectors, driving revenue generation, and optimizing operational efficiencies.

Portfolio Integration

Integrating private market investments within a diversified portfolio requires a nuanced approach. While private markets offer higher return potential, they entail longer holding periods and heightened risk. Therefore, careful consideration of risk tolerance, financial circumstances, and investment objectives is paramount.


Private markets offer a compelling avenue for investors seeking to diversify their portfolios and unlock long-term value. By leveraging the expertise of fund managers and aligning investment strategies with market dynamics, investors can navigate this terrain with confidence. As Amy Brown emphasizes, the key lies in fostering a hands-on governance model, combining active ownership with disciplined decision-making.

In summary, the journey through private markets is both challenging and rewarding. By embracing innovation, fostering collaboration, and aligning investment objectives, investors can capitalize on the diverse opportunities offered by private markets.

About Aura Solution Company Limited:

Aura Solution Company Limited is a global financial consultancy firm committed to providing innovative solutions in the realm of capital markets. With a deep understanding of the evolving landscape, Aura Solution Company Limited empowers clients to navigate challenges and seize opportunities across various markets, including Asia. Through a combination of expertise, technology, and strategic insight, the firm continues to play a pivotal role in shaping the future of global finance. (Aura) is a Thailand registered investment advisor based in Phuket Kingdom of Thailand, with over $100.15 trillion in assets under management.

Aura Solution Company Limited is global investments companies dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. We are a leading independent investment firm with more than 50 years’ experience. As long-term investors we aim to direct capital to the real economy in a manner that improves the state of the planet. We do this by building responsible partnerships with our clients and the companies in which we invest. Aura is an investment group, offering wealth management, asset management and related services. We do not engage in investment banking, nor do we extend commercial loans.

What does "AURA" stand for?

Aura Solution Company Limited

How big is Aura?

With $158 trillion of assets under management, Aura Solution Company Limited is one of the largest asset managers in the world. The company primarily generates revenue through investment services, including asset and issuer servicing, treasury services, clearance and collateral management, and asset and wealth management.

What does Aura do?

Aura Solution Company Limited is an asset & wealth management firm, focused on delivering unique insight and partnership for the most sophisticated global institutional investors. Our investment process is driven by a tireless pursuit to understand how the world’s markets and economies work — using cutting edge technology to validate and execute on timeless and universal investment principles. Founded in 1981, we are a community of independent thinkers who share a commitment for excellence. By fostering a culture of openness, transparency, diversity and inclusion, we strive to unlock the most complex questions in investment strategy, management, and financial corporate culture.

Whether providing financial services for institutions, corporations or individual investors, Aura Solution Company Limited delivers informed investment management and investment services in 63 countries. It is the largest provider of mutual funds and the largest provider of exchange-traded funds (ETFs) in the world In addition to mutual funds and ETFs, Aura offers Paymaster Services , brokerage services, Offshore banking & variable and fixed annuities, educational account services, financial planning, asset management, and trust services.

Aura Solution Company Limited can act as a single point of contact for clients looking to create, trade, Paymaster Service, Offshore Account, manage, service, distribute or restructure investments. Aura is the corporate brand of Aura Solution Company Limited.

Aura Services

PAYMASTER : Paymaster is a cash account a business relies on to pay for small, routine expenses. Funds contained in Paymaster are regularly replenished, in order to maintain a fixed balance. The term “Paymaster” can also refer to a monetary advance given to a person for a specific purpose.



OFFSHORE BANKING : A bank is a financial institution licensed to receive deposits and make loans. Banks may also provide financial services such as wealth management, currency exchange, and safe deposit boxes. There are several different kinds of banks including retail banks, commercial or corporate banks, and investment banks. In most countries, banks are regulated by the national government or central bank.


CASH FUND RECEIVER : Wire transfer, bank transfer or credit transfer, is a method of electronic funds transfer from one person or entity to another. A wire transfer can be made from one bank account to another bank account.


ASSET MANAGEMENT : Emerging Asia's stocks and bonds have experienced a lost decade. Over the past 10 years, their returns have lagged those of global indices by a considerable margin. And that is despite the fact that these economies accounted for about 70 per cent of world GDP growth over the period. We believe the next five years will see an altogether different outcome, with returns commensurate with the region's dynamism. This means Asian assets are currently under-represented in global portfolios.


How to reach Aura ?

This article is being provided for educational purposes only. The information contained in this article does not constitute a recommendation from any Aura Solution Company Limited entity to the recipient, and Aura Solution Company Limited is not providing any financial, economic, legal, investment, accounting, or tax advice through this article or to its recipient. Neither Aura Solution Company Limited nor any of its affiliates makes any representation or warranty, express or implied, as to the accuracy or completeness of the statements or any information contained in this article and any liability therefore (including in respect of direct, indirect, or consequential loss or damage) is expressly disclaimed. Learn More : 

190 views0 comments


bottom of page