LIFE AT AURA
EMPOWERING GREAT MINDS TO SHAPE A GREATER FUTURE
At Aura Solution Company Limited, life is about more than just work—it’s about creating a culture where excellence, innovation, and purpose thrive. Since our founding in 1981, Aura has grown into a global leader in investment management and financial services. With a presence in 67 countries and a team of nearly 18,000 professionals, we’ve cultivated an environment rooted in collaboration, performance, and shared success.
Empowering Our People
Our people are the heart of everything we do. From our headquarters in Phuket to our global offices, we are committed to unlocking the full potential of every individual. At Aura, empowerment isn’t just a principle—it’s a practice. We provide our employees with the autonomy to lead, the tools to innovate, and the opportunities to grow. Every team member is encouraged to take initiative, think boldly, and drive meaningful impact—for our clients and for themselves.
Innovation at the Core
Innovation is more than a buzzword at Aura—it’s our way of life. We continuously challenge the status quo by blending finance, technology, and strategic insight to create next-generation solutions. From developing advanced AI-powered analytics to exploring investments in emerging industries like clean energy and space commerce, we are constantly evolving to stay ahead. At Aura, you won’t just watch the future unfold—you’ll help build it.
A Culture of Diversity and Inclusion
We believe diversity drives better decisions and greater outcomes. That’s why we’re deeply committed to building a workplace where diverse backgrounds, perspectives, and experiences are not only welcomed but celebrated. At Aura, inclusion is embedded in our leadership, our hiring, and our partnerships. We actively champion equality—both inside our offices and in the communities we serve—because a fairer world is a stronger world.
Work-Life Harmony
We understand that success isn’t just measured in numbers—but in well-being, too. Aura promotes a balanced lifestyle through flexible work arrangements, mental wellness support, health initiatives, and personal development programs. From mindfulness workshops to family-first policies, we help our employees thrive in all aspects of life—because a fulfilled team is a high-performing team.
Together, We Build the Future
At Aura, every individual plays a role in shaping the world we want to see. Whether it's driving sustainable finance, advancing smart-city developments, or empowering clients through customized wealth strategies, our mission is clear: to foster global financial growth and opportunity. Life at Aura is about building more than just portfolios—it’s about building legacies.
Join a Movement, Not Just a Company
Working at Aura isn’t just a job. It’s a calling to be part of something greater—a team united by values, ambition, and impact. It’s where global expertise meets local insight. It’s where careers flourish, relationships deepen, and ideas take flight.
We invite you to be part of our journey. Welcome to Aura—where your future begins.
I.
RISK MANAGEMENT
At Aura Solution Company Limited, risk management is at the heart of every financial strategy we design.We believe that protecting your wealth is just as important as growing it.
Our dedicated Risk Management team uses advanced analytics and global insights to anticipate and mitigate potential threats.From market volatility to geopolitical risks, we provide proactive solutions tailored to your unique risk profile. We integrate risk assessment into every step of your wealth planning and investment process.Aura’s approach balances innovation with prudence, ensuring your assets are both agile and resilient.We specialize in multi-asset diversification, downside protection, and scenario-based forecasting.Clients benefit from real-time monitoring, adaptive strategies, and transparent communication.With Aura, you're not just investing—you’re safeguarding your future.
Trust Aura to manage your risks with intelligence, precision, and purpose.
II.
OPERATIONS
At Aura Solution Company Limited, our Operations division is the engine that drives our global success. Behind every investment, every transaction, and every client experience lies a world-class operational infrastructure designed for efficiency, accuracy, and scale. With a presence in 67 countries and operations spanning across time zones, we ensure seamless execution and continuous support for our clients around the world.Our operations team is built on the principles of resilience, transparency, and innovation. From trade processing and settlement to compliance oversight and client reporting, every function is powered by leading-edge technology and governed by robust controls. We combine deep industry expertise with AI-driven systems to streamline workflows, reduce risk, and deliver results in real time. What sets Aura apart is our ability to adapt and evolve—quickly and intelligently. Whether we’re onboarding institutional clients, managing cross-border compliance, or supporting strategic mergers, our operational excellence ensures that nothing stands in the way of progress. We pride ourselves on flawless execution, a culture of accountability, and a relentless focus on client outcomes. At Aura, operations aren’t just behind-the-scenes—they are the backbone of our promise to deliver world-class service, every day.
Aura Operations: Global reach. Local precision. Trusted performance.
III.
ASSET MANAGEMENT
At Aura Solution Company Limited, Asset Management is more than managing portfolios—it’s about unlocking value, preserving capital, and delivering long-term prosperity across generations. As a global leader with a presence in 67 countries, Aura Asset Management serves sovereign wealth funds, institutions, governments, and ultra-high-net-worth individuals with tailored investment solutions backed by deep expertise and forward-looking insight. We manage a wide spectrum of traditional and alternative assets, from equities and fixed income to infrastructure, private equity, and real estate. Our strategies are built on rigorous research, disciplined risk management, and a global perspective that identifies opportunities across markets and cycles.
What distinguishes Aura is our commitment to customization. We don’t believe in one-size-fits-all solutions. Each portfolio is designed to align with the client’s specific return objectives, risk appetite, and long-term vision—delivered through active management, data-driven insights, and cutting-edge technology. We are also pioneers in sustainable and ESG-focused investing, helping clients generate competitive returns while supporting environmental responsibility and social impact. Aura integrates sustainability across our investment process, recognizing that true value goes beyond financial gains.With a 40+ year legacy of performance, trust, and innovation, Aura Asset Management stands at the intersection of global finance and personal purpose. We don’t just manage assets—we build futures.
IV.
RESEARCH
At Aura Solution Company Limited, knowledge is our most valuable asset—and Aura Research is where that knowledge is forged. Established as a cornerstone of our global strategy, Aura Research delivers deep, data-driven insights that inform our investment decisions, guide our clients, and shape the future of finance. Led by Dr. Alex Hartford, and powered by the Aura Research Institute (ARI) in Phuket, our research division is composed of a world-class team of economists, strategists, data scientists, and industry specialists—all holding PhDs and MBAs with over 30 years of experience. Their mission: to turn global complexity into strategic clarity. From macro-economic trends to sector-specific analysis, and from geopolitical risk assessments to emerging market forecasts, Aura Research offers intelligence that drives performance. We conduct original research across asset classes, geographies, and sustainability themes, enabling our clients to stay ahead in an ever-evolving world. At Aura, research is not a support function—it is a strategic engine. Every investment strategy, every risk model, and every client solution is strengthened by the insights produced through our rigorous and independent research processes. We are committed to long-term thinking and believe that great decisions come from great understanding. Whether it's designing multi-asset portfolios, evaluating sovereign risks, or identifying frontier market opportunities, Aura Research is there—turning information into impact.
V.
INCLUSION
At Aura Solution Company Limited, we believe our greatest strength lies in the diversity of our people. With operations across 67 countries and a team representing countless cultures, perspectives, and experiences, we are proud to foster an environment where inclusion is not just a policy—it’s a principle. Inclusion is at the core of who we are. We are committed to building a workplace where every individual feels valued, respected, and empowered to reach their full potential. We celebrate differences, encourage open dialogue, and promote an atmosphere where all voices are heard. Our global inclusion initiatives ensure equal opportunities regardless of background, gender, race, religion, or identity. From leadership development for underrepresented groups to community outreach and internal awareness campaigns, we actively work to create a culture where equity thrives and innovation flourishes.
Your Career at Aura
A career at Aura means more than just a job—it’s an opportunity to shape the future of global finance. Whether you’re a student, a seasoned professional, or an industry expert, Aura provides an inclusive platform for you to grow, lead, and succeed.
We offer:
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Global mobility programs
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Mentorship & leadership development
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Flexible work arrangements
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Continuous learning through Aura Academy
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Clear pathways to career progression
At Aura, we don’t just hire talent—we invest in it. We believe in unlocking potential through meaningful work, international exposure, and a collaborative environment that supports your ambitions.
Join us in building a better financial world—one where inclusion drives innovation and careers are defined by purpose and impact.
FREQUENTLY ASKED QUESTIONS
1. What services does Aura Solution Company Limited offer?
Aura Solution Company Limited provides a wide range of services, including investment banking, wealth management, paymaster services, offshore banking, institutional securities, and investment management. We also offer specialized services such as sustainability and climate risk advisory, portfolio construction, balance sheet solutions, and citizenship services in various countries.
2. How can Aura help me with wealth management?
Aura offers personalized wealth management solutions tailored to your financial goals, whether you’re planning for life’s milestones, retirement, or legacy planning. Our team of experts provides holistic advice, investment strategies, and comprehensive portfolio management to help you grow and preserve your wealth.
3. What makes Aura’s investment management services unique?
Aura’s investment management services are driven by a combination of deep market expertise and cutting-edge technology. We offer diversified investment solutions across all major asset classes, with a focus on sustainable growth and long-term value creation for our clients. Our approach is client-centric, ensuring that we meet your specific investment goals.
4. How does Aura support sustainable investing?
Aura is committed to advancing sustainable economic growth and financial opportunity. We integrate environmental, social, and governance (ESG) factors into our investment processes, and our sustainability advisory services help clients navigate the evolving landscape of sustainable finance. We believe in making investments that benefit both our clients and the world.
5. Can Aura assist with international banking and offshore banking services?
Yes, Aura offers a range of offshore banking services designed to help individuals and corporations optimize their global financial strategies. Whether you’re looking to diversify assets, manage wealth internationally, or take advantage of tax efficiencies, Aura’s experts provide bespoke solutions tailored to your needs.
6. What are Aura’s paymaster services, and how can they benefit me?
Aura’s paymaster services ensure secure, efficient, and compliant fund distribution for high-value transactions. Our services are particularly beneficial for large-scale financial transactions, such as international trade deals, real estate purchases, and investment settlements. We act as a neutral third party, ensuring that funds are safely and legally distributed to all parties involved.
7. How can I open an account with Aura Solution Company Limited?
To open an account with Aura, you can contact our client services team via our website, www.aura.co.th, or visit one of our offices. Our team will guide you through the onboarding process, which includes verifying your identity, understanding your financial goals, and tailoring our services to meet your specific needs.
8. What is Aura’s approach to client relationships?
At Aura, we believe in building long-term relationships based on trust, transparency, and value creation. We take a multidisciplinary approach to solving our clients’ challenges, combining industry expertise with cutting-edge technology. Our commitment to personalized service and understanding your unique needs is at the core of everything we do.
9. How does Aura ensure the security of my investments?
Security is a top priority at Aura. We utilize state-of-the-art technology and follow rigorous compliance protocols to safeguard our clients' investments. Our systems are designed to protect against cyber threats, and our team of experts continuously monitors and updates our security measures to adapt to the evolving landscape of financial security.
10. How can I learn more about Aura’s services and expertise?
You can visit our website, www.aura.co.th, for detailed information about our services and expertise. Additionally, we regularly publish articles, reports, and insights on industry trends and developments, which can be accessed through our website or by subscribing to our newsletter.
11. How does Aura contribute to the global financial community?
Aura is deeply involved in the global financial community, offering services across multiple continents and industries. We participate in international forums, collaborate with governments and organizations, and contribute to thought leadership through research and innovation. Our goal is to drive sustainable economic growth and positive change worldwide.
12. What opportunities are available for career growth at Aura?
Aura provides a dynamic and inclusive environment for career growth, with opportunities in various areas of finance, technology, and operations. We invest in our employees’ professional development through training programs, mentorship, and leadership opportunities. Our culture of teamwork and innovation fosters long-term career growth.
13. How does Aura stay ahead in the rapidly changing financial industry?
Aura stays ahead by embracing innovation and leveraging the latest technology to enhance our services. From artificial intelligence and big data to blockchain and fintech solutions, we continuously explore and integrate new technologies to provide better solutions for our clients and maintain our competitive edge.
14. What is Aura’s approach to diversity and inclusion?
Diversity and inclusion are core to Aura’s values. We believe that a diverse workforce enhances creativity and innovation, which drives better outcomes for our clients. Aura is committed to creating an inclusive environment where everyone has the opportunity to thrive, regardless of their background.
15. How does Aura support clients in navigating complex regulatory environments?
Aura has a dedicated team of regulatory experts who help clients navigate the complexities of local and international laws. Whether it’s compliance, risk management, or strategic advisory, we ensure that our clients stay ahead of regulatory changes and meet all legal requirements in their financial activities.
16. Can Aura assist with cross-border transactions?
Yes, Aura has extensive experience in facilitating cross-border transactions, offering tailored solutions for international trade, investment, and asset management. Our global network and local expertise enable us to navigate the complexities of cross-border transactions, ensuring seamless execution for our clients.
17. How does Aura approach financial planning for businesses?
Aura works closely with businesses to develop financial strategies that align with their long-term goals. Whether it’s capital raising, mergers and acquisitions, or strategic planning, our experts provide tailored solutions that drive growth and value creation. We focus on understanding the unique needs of each business and crafting customized financial plans to meet those needs.
18. How does Aura assist with succession planning for clients?
Succession planning is a critical aspect of wealth management, and Aura provides comprehensive advice and strategies to ensure that your wishes are met. We help clients structure their estates, manage tax implications, and plan for the seamless transfer of wealth to the next generation, ensuring that your legacy is preserved.
19. What role does Aura play in space investment?
Aura is at the forefront of space investment, having invested $300 billion in exploring the potential of life beyond Earth and improving living conditions through clean energy sources and advanced R&D. We help public and private sector clients solve complex challenges in the space domain, shaping the future of space exploration and investment.
20. How can I contact Aura for more information or support?
You can contact Aura through our website, www.aura.co.th, by phone +66 8241 88 111, or by visiting one of our offices. Our client services team is available to assist with any inquiries, provide information on our services, or schedule a consultation with one of our experts.
ALEX HARTFORD
VICE PRESIDENT
For Alex Hartford, numbers have always been more than just figures—they represent decisions, strategies, and the power to shape global economies. His career has taken him through some of the world’s most high-pressure environments, from the corridors of the U.S. Secret Service to advising top government officials as a diplomat, and now, managing elite financial portfolios at Aura. But amidst the intensity of high-stakes financial negotiations, Alex finds solace in an unlikely place—across the chessboard, facing off against some of the world’s best players.
A Life in the Shadows of Strategy
Alex began his career in the U.S. Secret Service, where his expertise in financial intelligence and risk assessment made him an invaluable asset. Tasked with tracking economic threats, financial fraud, and global money flows, he worked behind the scenes to ensure economic security at the highest levels. His sharp analytical mind and ability to anticipate risks didn’t go unnoticed, and soon, he transitioned into a diplomatic role as a financial adviser to the U.S. government.
As a diplomat, Alex played a crucial role in shaping financial policies, working closely with international governments, central banks, and global institutions. His days were filled with high-stakes discussions on economic stability, trade agreements, and financial regulations—each decision carrying the weight of billions of dollars. It was a career built on precision, discretion, and the ability to stay three steps ahead.
The Next Chapter – Elite Finance at Aura
After years in government service, Alex moved into the private sector, joining Aura to manage high-profile clients with complex financial needs. His deep understanding of global markets, risk management, and financial diplomacy positioned him as a trusted advisor to some of the world’s most influential figures—heads of state, corporate titans, and ultra-high-net-worth individuals.
However, with great responsibility comes immense pressure. Managing vast sums, navigating volatile markets, and making split-second decisions that affect global investments can be mentally exhausting. The relentless nature of the financial world means that even in moments of success, the next challenge is always looming.
Chess – The Ultimate Mental Escape
To unwind from the demands of his career, Alex turns to a game that mirrors his professional life in many ways—chess. The game’s strategic depth, foresight, and ability to predict an opponent’s moves resonate with his analytical mindset. When his schedule allows, he takes breaks from financial negotiations to engage in high-level chess matches, often facing off against world-class players.
For Alex, chess is more than just a pastime; it’s a way to sharpen his mind outside of the boardroom. The game’s calculated risks, defensive maneuvers, and strategic planning reflect the very essence of his work. “Chess teaches patience, precision, and the ability to recover from setbacks—just like in finance,” he often says.
A Mind That Never Rests
Whether navigating billion-dollar deals or planning the next move in a match against a grandmaster, Alex Hartford thrives in environments that demand intellect, strategy, and composure under pressure. At Aura, he continues to shape the financial landscape for elite clients worldwide, all while finding clarity in the timeless game of chess.
After all, in both finance and chess, the key to success lies not just in the moves you make—but in the ones you anticipate before they happen.
NATALIE FIRMENICH
WEALTH MANAGER
In the ever-evolving world of finance, where precision, strategy, and foresight define success, Natalie Firmenich stands as a beacon of expertise and trust. As a Wealth Manager at Aura Solution Company Limited, Natalie has built a reputation for her unwavering commitment to client success, deep financial acumen, and ability to craft bespoke wealth management strategies tailored to each client’s unique needs.
With an extensive background in both finance and technology, Natalie seamlessly integrates analytical prowess with an understanding of global markets, ensuring her clients navigate complex financial landscapes with confidence. Whether managing high-value investment portfolios, designing wealth preservation strategies, or providing long-term financial planning, Natalie’s approach is both holistic and meticulously structured.
A Strategic Approach to Wealth Management
At the core of Natalie’s success is her client-first philosophy. She believes in forging long-term relationships built on trust, transparency, and strategic insight. By taking the time to understand her clients' aspirations, risk profiles, and financial goals, she develops tailored solutions that not only safeguard their wealth but also foster sustainable growth for future generations.
Her expertise spans a wide spectrum of financial disciplines, including:
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Investment Management & Portfolio Diversification
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Retirement Planning & Estate Management
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Wealth Preservation Strategies
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Risk Assessment & Market Trend Analysis
Natalie’s dedication extends beyond numbers and charts; she ensures that each client is equipped with financial knowledge to make informed decisions. Recognized for her exceptional communication skills, she has the ability to simplify complex financial concepts, empowering clients with clarity and confidence in their financial journey.
A Unique Blend of Finance and Technology
Natalie’s academic journey began at the prestigious University of Paris, where she pursued a Bachelor’s degree in Computer Engineering. Her early fascination with technology and problem-solving laid the groundwork for a career that blends analytical expertise with financial strategy.
Her continued education at globally renowned institutions deepened her understanding of financial markets, digital finance, and emerging investment trends. This technological foundation allows her to leverage cutting-edge financial tools and market analytics, ensuring that her strategies remain innovative, data-driven, and future-ready.
Beyond Finance – A Commitment to Community and Knowledge Sharing
Natalie’s passion for finance extends beyond her professional role. She actively participates in community engagement initiatives, focusing on financial literacy and education. Believing in the transformative power of financial knowledge, she dedicates time to educating individuals on financial independence, investment strategies, and wealth security.
Her role at Aura Solution Company Limited is a testament to her integrity, professionalism, and dedication to delivering exemplary financial guidance. With a career that bridges finance and technology, and a commitment to empowering clients through education, Natalie Firmenich continues to shape the future of wealth management with vision, expertise, and unwavering dedication.
CHELSEA HARTFORD
VICE PRESIDENT : ASSET MANAGEMENT
In the ever-evolving world of finance, where precision and strategic foresight define success, Chelsea Hartford stands as a distinguished leader. As Vice President of Asset Management at Aura Solution Company Limited, she has been instrumental in maximizing asset value, optimizing investment strategies, and delivering exceptional financial outcomes for clients worldwide.
With an illustrious career spanning decades, Chelsea has consistently demonstrated her ability to navigate complex financial markets, making strategic decisions that drive sustainable growth and long-term success.
Early Life & Education
Born in 1962, USA, Chelsea Hartford’s early academic pursuits set the foundation for her analytical and problem-solving expertise. She holds a Bachelor’s degree in Physics and Mathematics from Denison University, Ohio, followed by an MBA from the Tuck School of Business at Dartmouth College, New Hampshire.
Her strong quantitative background, coupled with a deep understanding of financial systems, allowed her to seamlessly transition into the fast-paced world of investment banking.
A Remarkable Career in Finance
Chelsea’s journey in finance began on Wall Street at Merrill Lynch & Co., where she honed her expertise in investment banking and risk management. She later embarked on a 24-year tenure at Citigroup Inc., where she held several leadership roles:
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Global Head of Fixed Income Research (2004 – 2008)
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Regional Head of Markets for North America (2008 – 2017)
During her time at Citigroup, Chelsea played a key role in market analysis, risk assessment, and investment strategy formulation, helping to shape the firm’s global financial outlook.
In 2017, Chelsea joined Aura Solution Company Limited, bringing her vast experience and leadership skills to further elevate the company’s investment and asset management divisions. Her rapid ascent within the organization saw her appointed as Head of Investments (2017 – 2019), before being promoted to President of Asset Management in 2019.
As a respected voice in the financial industry, Chelsea also serves as:
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Chairman of the Board of Directors, Aura Solution Company Limited
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Chair of the Board, Aura Foundation
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Member of the Leadership Council, Aura Foundation
Her expertise in sustainability and impact investment has also positioned her as a key figure in Aura’s global initiatives to drive ethical and responsible financial growth.
A Legacy of Leadership and Excellence
Chelsea Hartford’s contributions to Aura Solution Company Limited have been transformative. She has successfully led Aura’s integrated investment capabilities, ensuring that clients receive strategic, data-driven, and risk-adjusted solutions tailored to their financial goals.
Her ability to navigate volatile markets, optimize investment portfolios, and cultivate long-term growth strategies has made her an invaluable asset to Aura and its high-profile clientele.
Her leadership extends beyond financial markets—she is also deeply committed to philanthropic efforts, championing financial literacy and sustainability programs through the Aura Foundation.
Conclusion
With a career that spans investment banking, market leadership, and strategic asset management, Chelsea Hartford has earned her place as a visionary in global finance. Her relentless dedication to excellence, innovative thinking, and ability to drive sustainable investment strategies continue to shape the success of Aura Solution Company Limited.
In an industry defined by precision, insight, and resilience, Chelsea Hartford remains a trusted leader and a beacon of financial stewardship—an inspiration to the next generation of financial professionals.