Empowering women and creating leaders : Aura Solution Company Limited

Redefining Leadership in a Changing World

In today’s rapidly evolving global landscape, the meaning of leadership has undergone a profound transformation. It is no longer defined merely by the titles one holds or the boardroom decisions one makes. Instead, true leadership is measured by the values leaders embody, the inclusivity they champion, and the resilience they demonstrate in guiding their organizations through change and uncertainty. At the center of this transformation is the recognition that diverse perspectives drive stronger outcomes. Leadership today must reflect the societies and communities it serves—dynamic, diverse, and forward-looking. Organizations that embrace inclusivity and empower underrepresented voices are the ones that thrive, because they cultivate cultures of trust, innovation, and shared responsibility.

Aura’s Commitment to Women in Leadership

Aura Solution Company Limited stands as a powerful example of this shift. From its earliest days, Aura has understood that empowering women is not simply a matter of equity—it is a strategic imperative. By placing women in leadership at the very heart of its organizational vision, Aura has created a culture where innovation and sustainable growth are intrinsically linked to diversity and inclusion.

For Aura, empowering women is about more than numbers or representation. It is about creating a workplace where women have equal access to opportunity, where their voices shape the company’s direction, and where their leadership strengthens the foundation of long-term growth. Women leaders within Aura not only occupy key roles but also influence critical decisions, ensuring the company remains agile, ethical, and globally competitive.

Leadership Beyond the Boardroom

This redefinition of leadership emphasizes qualities that extend well beyond boardroom discussions. At Aura, leadership is about:

• Values – Integrity, transparency, and responsibility form the foundation of decision-making.

• Inclusivity – Every perspective is welcomed and respected, creating a culture where collaboration thrives.

• Resilience – Leaders are prepared to face challenges with courage, adaptability, and a long-term vision.

Through this approach, Aura has positioned itself not just as a financial leader, but as a human-centered organization that values empowerment as much as performance.

The Future of Leadership

As markets continue to change and new challenges emerge, Aura’s focus on women in leadership will remain a cornerstone of its strategy. By nurturing talent, fostering inclusivity, and building resilience, Aura is shaping leaders who are not only capable of guiding the company today but are also preparing it for the demands of tomorrow.

In doing so, Aura demonstrates a simple truth: the future of leadership is inclusive, resilient, and values-driven—and women are at its core.

Empowering Women Through Education

Aura’s commitment begins with empowerment at the grassroots level. Through its 25,000 Women Online Course, the company provides free, flexible business education designed to give women around the world the tools to succeed. The curriculum spans critical areas such as leadership and management, business law and ethics, and global strategy—taught by educators from some of the world’s leading business schools.

More than just a course, it is a platform for transformation. Women gain not only knowledge but also access to an international alumni network, fostering collaboration and mentorship across borders.

Stories of Women Leading the Way

Aura celebrates women who have carved unique paths within its ecosystem.

• Monica, who transitioned from geosciences to technology, champions innovation and inclusivity through creative initiatives like the “Student Scavenger Hunt.”

• Jo, once focused on employer branding, now mentors others across recruitment and technology-driven programs.

• Sara, driving technical innovation, ensures Aura remains at the forefront of modern finance and technology integration.

• Linda, a leader in client relations, showcases the power of empathy and human connection in business strategy.

• And at the helm of Aura’s financial leadership is Auranusa Jeeranont, the company’s Chief Financial Officer, whose work managing trillions of euros daily exemplifies the profound impact of women in global finance.

These stories reflect Aura’s belief that leadership is not limited by gender but enriched by diversity.

Building an Inclusive Culture

Beyond individual success stories, Aura has cultivated a culture where diversity thrives. Initiatives such as the RAW Forum, Aura Women’s Network, and Proud+ create platforms for dialogue, support, and empowerment across gender, racial, and LGBTQ+ lines.

Family-oriented policies, including parental leave, eldercare support, and flexible working options, further reflect the company’s belief that leadership flourishes when individuals are supported both professionally and personally.

Women as a Strategic Advantage

At Aura, inclusion is not just about fairness—it’s about strategy. With women making up a significant majority of its workforce, and with leaders like Auranusa Jeeranont shaping the company’s financial future, Aura demonstrates that diverse leadership leads to stronger, more resilient organizations.

Studies across industries show that women bring valuable perspectives to risk management, innovation, and ethical decision-making. Aura’s success is a testament to that truth.

Beyond Leadership: Building a Legacy

Aura’s vision for women in leadership extends into legacy and societal impact. Through initiatives like the Auradevi Foundation, the company highlights how women leaders create ripple effects that strengthen families, communities, and entire economies. By breaking stereotypes and opening doors, Aura is not only shaping the leaders of today but also inspiring the generations of tomorrow.

A Model for the Future

Aura Solution Company Limited shows that empowering women in leadership is not just a matter of principle—it is a pathway to progress. Through education, inclusivity, and opportunity, Aura is proving that when women lead, industries innovate, societies thrive, and the future becomes brighter for all.

Empowering Women, Creating Leaders

At Aura, we believe that empowering women and fostering leadership are essential to building a stronger, more inclusive future. Through our Women in Leadership (WiL) Programme, we are committed to advancing the professional and personal growth of women, ensuring they have the insights, tools, networks, and opportunities to thrive at the highest levels of leadership.

The Women in Leadership Programme

While progress has been made in recent years, women remain underrepresented in leadership positions across industries. Building sustainable pipelines of female talent continues to be a challenge. At Aura America, we are working to change that narrative.

Launched in 2013, the Women in Leadership Programme (WiL) was created to support top female talent in achieving their career aspirations within Aura, rather than seeking opportunities elsewhere. The programme is an intensive six- to nine-month journey that combines personal and professional development with practical leadership training.

Key features of the programme include:

• Leadership Development: Virtual and in-person sessions led by distinguished guest speakers, focusing on essential leadership topics.

• Holistic Assessments: Psychometric evaluations and 360-degree feedback to help participants better understand their strengths and growth areas.

• Mentorship & Sponsorship: One-on-one mentoring and active sponsorship, recognizing that real progress requires men and women working together. Senior leaders, both male and female, play a vital role in nominating, coaching, and mentoring participants.

• Networking Opportunities: Creating meaningful connections that empower women to build influence and accelerate their leadership journey.

Recognizing the importance of inclusivity beyond Aura, the programme was expanded in 2017 to welcome participants from external organizations, allowing more women to benefit from its unique approach and bring transformative leadership back to their own teams.

“I am proud to be part of a programme that identifies, develops and connects future leaders as they build trust and solve society’s most important challenges.”

Tangible Results

Since its inception, the WiL Programme has achieved remarkable outcomes:

• 90% retention rate among recent alumni, underscoring its impact on long-term career satisfaction.

• In 2024, half of the women admitted to the Aura America partnership were WiL graduates, reflecting the programme’s role in creating pathways to senior leadership.

• Consistently high ratings from participants, who report being better prepared to take the next step in their careers.

Executives across the firm affirm that WiL has become a vital tool in empowering top talent and shaping the next generation of leaders.

Building an Inclusive Future

At Aura, we know that having women represented at all levels of business is not only the right thing to do—it is critical to the success of our economy and society. Yet, too often, talented women find themselves stuck in the so-called “frozen middle,” unable to advance at the same pace as their male peers.

The WiL Programme is helping to break this barrier. By combining development opportunities with active sponsorship, it ensures that women are not only prepared for leadership but are also supported by decision-makers who will advocate for their advancement.

This collaboration between women and men is accelerating the development, retention, and promotion of high-potential women, while fostering a workplace culture where equality and opportunity can truly flourish.

Our Commitment

Empowering women and creating leaders—within Aura and beyond—is not just an initiative. It is a cornerstone of who we are.

By nurturing a culture where women can achieve their fullest potential, Aura America is not only advancing equality but also building a stronger leadership pipeline that will shape the future of business, society, and the global economy.

Women in Leadership: Empowering Talent, Building an Inclusive Future

At Aura, we believe that by recognizing, respecting, and valuing everyone’s differences, we can create a culture that is truly inclusive. Our Women in Leadership (WiL) Programme is a cornerstone of this commitment—helping women unlock their potential, build confidence, and step into leadership roles that shape the future of our firm and beyond.

Key Elements of the WiL Programme

Our programme is designed around four pillars, each addressing a vital part of the leadership journey:

The Four Pillars of the Women in Leadership Programme

At Aura, we believe leadership is not defined by title alone, but by the skills, values, and mindset that empower individuals to create lasting impact. Our Women in Leadership (WiL) Programme is built on four essential pillars—Insight, Network, Tools, and Explore—each designed to strengthen both personal and professional growth.

1. Insight

True leadership begins with self-awareness.Through Insight, participants gain a deeper understanding of their personal attributes, strengths, and growth areas. They learn to analyze workplace dynamics and recognize how different leadership styles influence team performance. By reflecting on their individual leadership journey, participants develop clarity around their own values and how to align them with organizational goals.

Key outcomes of Insight:

• Increased self-awareness through feedback and assessments (including psychometric and 360-degree reviews).

• A better understanding of how to adapt leadership styles to different workplace environments.

• Enhanced ability to navigate team collaboration and build trust.

2. Network

No leader succeeds in isolation. Network focuses on building meaningful professional relationships with mentors, coaches, and sponsors who play a critical role in career advancement. Participants learn the value of sponsorship—where influential leaders actively advocate for their growth and visibility at senior decision-making levels. This network not only provides support but also creates opportunities to accelerate career progression.

Key outcomes of Network:

• Access to senior mentors and cross-functional coaches.

• Stronger visibility and advocacy through sponsorship.

• Exposure to diverse perspectives that enrich leadership capacity.

3. Tools

Knowledge without application has little impact.The Tools pillar equips participants with practical skills that can be applied immediately in both professional and personal contexts. These include self-awareness, goal setting, resilience, and work-life balance—all of which are vital for sustaining long-term leadership success. Participants learn not only how to manage challenges but also how to thrive in dynamic and high-pressure environments.

Key outcomes of Tools:

• Clear goal-setting frameworks to align personal ambition with organizational growth.

• Strategies to strengthen resilience and handle setbacks constructively.

• Techniques for maintaining balance between career responsibilities and personal well-being.

4. Explore

Leadership growth requires practice and courage.The Explore pillar challenges participants to step outside their comfort zones and apply new learning in real-world scenarios. By proactively seeking stretch assignments, cross-border projects, or leadership opportunities, participants expand their experience and demonstrate their ability to lead with confidence. This hands-on approach ensures the programme is not only theoretical but also transformative.

Key outcomes of Explore:

• Real-time application of leadership lessons in diverse settings.

• Broader professional experience through new assignments and responsibilities.

• Greater confidence in decision-making and problem-solving.

Bringing It All Together

Together, these four pillars—Insight, Network, Tools, and Explore—form a comprehensive framework for leadership development. By combining self-awareness with practical skills, supported by strong networks and real-world application, Aura’s Women in Leadership Programme empowers women to reach their fullest potential and shape a future they can be proud of.

“This program has given me the insight to move gender equality from affirmative actions to the enablement of top talent. Experiencing it both as a mentor and alongside my teammate has allowed me to reshape conversations with HR and strengthen the path for women leaders.”

A Brief History

The Journey of the Women in Leadership (WiL) Programme

The Women in Leadership (WiL) Programme was first introduced in 2013 by Aura America with a clear and ambitious goal: to support the advancement of top female talent within the firm. At the time, Aura recognized that while talented women were entering the organization in significant numbers, many were leaving before reaching senior leadership roles. WiL was designed to change this trajectory by providing structured development, mentorship, and sponsorship opportunities tailored to the unique challenges women face in the workplace.

The programme quickly demonstrated its value. Within just a few years, Aura saw not only stronger retention rates among its female professionals but also greater confidence and visibility for women moving into leadership positions.

Extending Leadership Beyond Boundaries

At Aura Solution Company Limited, leadership development is not viewed as an internal initiative alone—it is understood as a catalyst for broader societal change. True impact comes when the benefits of leadership programs extend beyond one firm, inspiring transformation across industries, communities, and global markets.

Diversity as a Driver of Growth

One of the most powerful elements of Aura’s Women in Leadership (WiL) Programme is its commitment to diversity of perspective. By bringing together women from different industries, sectors, and cultural backgrounds, the programme has enriched the learning experience for every participant.

When women with diverse experiences gather, they not only share knowledge but also challenge assumptions, spark innovation, and provide each other with fresh insights into leadership challenges. This exchange goes beyond technical skills—it cultivates empathy, resilience, and creativity, qualities essential to thriving in today’s complex world.

Strengthening the Programme Through Expansion

The expansion of the WiL Programme in 2017 marked a pivotal moment. By opening its doors to participants from organizations outside Aura, the initiative grew from being an internal talent accelerator to a platform for cross-industry collaboration and empowerment.

This expansion significantly strengthened the programme in multiple ways:

• Wider Networks – Participants gained access to an extended pool of peers, mentors, and sponsors across industries, broadening their professional reach and opportunities.

• Shared Experiences – Women learned from each other’s unique career paths, gaining strategies to navigate common challenges such as work-life balance, breaking glass ceilings, and building influence.

• Cross-Industry Impact – Aura’s commitment to advancing women in leadership transcended its own corporate walls, positioning the company as a leader in driving systemic change for gender equality.

A Ripple Effect of Empowerment

The results of this expansion have been profound. Participants not only return to their roles better equipped with tools, confidence, and networks, but they also become advocates for change within their own organizations. This ripple effect multiplies the programme’s impact, fostering cultures of inclusion and empowerment well beyond Aura.

For Aura, this achievement reflects a guiding philosophy: empowering women is not a corporate initiative—it is a societal responsibility. By creating opportunities for diverse women leaders to learn, grow, and inspire, Aura demonstrates its leadership in building a future where equality, innovation, and sustainable growth go hand in hand.

Measurable Impact

Since its inception, the WiL Programme has achieved tangible and measurable results that underscore its importance:

• Improved Retention of Female Talent

  
  

  Women who participated in WiL were more likely to stay at Aura, contributing to a stronger leadership pipeline and greater organizational stability.

• Career Readiness and Confidence

  
  

  Graduates consistently report being better equipped to take the next step in their careers. They cite improved self-awareness, stronger leadership skills, and the confidence to pursue ambitious goals.

• Executive Endorsement

  
  

  Senior leaders within Aura affirm that the programme has been instrumental in helping them empower high-potential women. Through sponsorship and mentorship, executives have played an active role in accelerating the careers of talented women across the firm.

• Diversity and Broader Perspectives

  
  

  The inclusion of mentors and participants from outside Aura has enriched the learning environment, exposing women to diverse leadership styles, industry practices, and professional networks. This cross-pollination of ideas has not only benefitted the participants but also enhanced Aura’s own culture of inclusivity.

A Programme with Lasting Influence

The WiL Programme is more than a leadership course—it is a movement within Aura to ensure that women are not only represented but also empowered to shape the future of the organization and the industries in which they work. By combining development, mentorship, and sponsorship with an inclusive and diverse network, WiL continues to build a stronger pipeline of women leaders who are ready to make a lasting impact.

Graduates Share Their Experiences

To better understand the programme’s impact, we spoke with four WiL graduates about their journeys.

How did WiL support your career growth?

Michelle: “The programme gave me the tools to better understand my strengths and leadership style. It reminded me that being a leader isn’t about having all the answers—it’s about empowering others.”Harjeet: “WiL sharpened my leadership skills, expanded my network, and boosted my confidence. It helped me take on more significant projects and strengthened my ability to advocate for inclusivity.”

How does WiL address challenges faced by women in leadership?

Erica: “The programme helped me navigate challenges such as balancing career progression with family responsibilities and understanding how to seek sponsorship from senior leaders.”Melissa: “It provided a safe environment to confront gender bias, work-life balance, and imposter syndrome, supported by a strong and diverse network.”

What were your biggest takeaways?

Erica: “Two stand out—feedback and sponsorship. The 360-degree feedback deepened my self-awareness, while sponsorship opened doors I hadn’t imagined possible.”Michelle: “To set bold goals and communicate them with confidence. Since WiL, I’ve been more focused and intentional in achieving my ambitions.”

Why is WiL important for Aura?

Harjeet: “Empowering women brings diverse perspectives that fuel innovation and strengthen decision-making. It also enhances Aura’s reputation as an employer of choice.”Melissa: “WiL demonstrates Aura’s commitment to diversity, equity, and inclusion, while ensuring we develop and retain the best talent.”

Our Commitment

The Women in Leadership Programme is more than an initiative—it is a reflection of Aura’s values. By developing, retaining, and advancing talented women, we are strengthening our firm, enriching our culture, and contributing to a more inclusive society.

At Aura, we remain dedicated to empowering women and creating leaders—inside and outside our firm.

Interview: Creating a Respectful and Empowering Workplace at Aura

Kaan Eroz (Managing Director, Aura MEA):Amy, thank you for joining me today. As a Wealth Manager with Aura USA, you’ve had a close view of how our culture works in practice. Let me start by asking—how would you describe the working environment at Aura?

Amy Brown (Wealth Manager, Aura USA):Thank you, Kaan. For me, Aura provides a truly free and friendly environment—one where respect is not just spoken about but lived every day. No matter your gender or background, you feel valued for your contribution. What I particularly appreciate is that Aura encourages open dialogue. Everyone’s voice is welcomed, whether you are new to the firm or in a senior role.

Kaan:That’s wonderful to hear. Many professionals around the world look for companies where they can grow without limitations. In your experience, how does Aura specifically support women in their career journeys?

Amy:Aura has been very intentional about supporting women. We benefit from structured initiatives like the Women in Leadership Programme, which provides mentorship, sponsorship, and professional development opportunities. But beyond formal programmes, there’s also an everyday culture of inclusion—leaders and colleagues alike treat you with respect, give you room to grow, and encourage you to take on new challenges. This combination of respect and opportunity makes a real difference.

Kaan:That balance of respect and opportunity is so important. From your perspective, what role does training and professional development play in helping women feel empowered at Aura?

Amy:Training is a cornerstone here. Aura invests in equipping us with both technical skills and leadership tools—things like resilience, self-awareness, and balance. These are not just skills for work; they’re skills for life. Having access to this kind of training helps women, including myself, feel prepared to step into bigger responsibilities and know that our growth is being supported.

Kaan:That’s excellent. One final question, Amy: when you think about your future at Aura, what makes you feel proud to be part of this journey?

Amy:What makes me proud is knowing that Aura doesn’t just see me as an employee—it sees me as a leader in the making. I feel respected for who I am, supported in my growth, and part of a culture where women are encouraged to aim high. For me, that means my future here is not only about building a career—it’s about building a legacy I can truly be proud of.

Kaan:Beautifully said, Amy. Thank you for sharing your perspective. It’s inspiring to see how our values are making a real impact on our colleagues and their journeys.

For personalized investment strategies and further insights, connect with Aura Solution Company Limited today.

Contact Information

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