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PRIVATE CREDIT

PROVIDING FLEXIBLE CAPITAL. CREATING ENDURING VALUE.

Private credit has become one of the defining asset classes of modern institutional investing, offering investors access to opportunities beyond traditional public fixed-income markets while providing businesses with flexible, customized financing solutions.


At Aura Wealth Management, we view private credit not merely as an alternative investment, but as an essential component of a diversified long-term portfolio. Through disciplined underwriting, rigorous due diligence, and active portfolio management, private credit has the potential to deliver attractive risk-adjusted returns, resilient income, and meaningful diversification across market cycles.


As global banking regulations continue to reshape corporate lending and demand for private capital increases, private credit is expected to remain an increasingly important source of financing for companies across industries and regions.

OUR APPROACH

At Aura Wealth Management, we believe private credit is founded upon the principles of discipline, selectivity, and long-term stewardship of capital. Our investment approach emphasizes rigorous credit analysis, prudent risk management, and thoughtful portfolio construction, seeking to provide resilient income and attractive risk-adjusted returns while preserving capital across market cycles.

DIRECT LENDING

Direct lending represents the foundation of the modern private credit market, providing bespoke financing solutions directly to businesses beyond the traditional banking system. By originating carefully structured loans to high-quality borrowers, we seek to deliver stable income, downside protection, and diversified exposure to privately negotiated credit opportunities.

EVERGREEN STRUCTURES

Evergreen private credit strategies are designed to balance long-term investment objectives with measured investor liquidity. Through periodic redemption opportunities and disciplined liquidity management, these structures support sustainable portfolio management while protecting the interests of all investors and preserving the long-term integrity of underlying assets.

CREDIT OPPORTUNITIES

Beyond direct lending, Aura evaluates a broad spectrum of private credit opportunities, including asset-based finance, structured credit, distressed debt, and opportunistic strategies. Our flexible investment approach enables us to identify compelling opportunities across sectors, capital structures, and market cycles, with a continued focus on quality, diversification, and capital preservation.

INVESTMENT PHILOSOPHY

We believe the long-term outlook for private credit remains supported by enduring structural trends, including the continued evolution of global banking, increasing demand for tailored financing solutions, and growing institutional allocations to alternative investments. Through independent research, disciplined investment selection, and active portfolio oversight, Aura remains committed to identifying opportunities that create enduring value while safeguarding our clients' capital .

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MYTH V/S FACT

01. Is private credit simply another form of bank lending?

Aura:Private credit shares the fundamental principle of lending capital against an assessment of creditworthiness, but its approach can be materially different.Unlike traditional bank lending, private credit is often provided by investment firms, specialised credit managers or institutional investors.This allows financing to be structured around the specific circumstances of a borrower rather than a standardised lending framework.Terms can be tailored to the company's cash flows, strategic objectives, capital structure and risk profile.The relationship between lender and borrower can also be more direct.For businesses, this may provide greater flexibility around documentation, covenants and repayment structures.For investors, it creates access to contractual income backed by privately negotiated transactions.At Aura, we view private credit as a distinct financing discipline rather than simply an alternative version of conventional banking.

02. Is private credit only for companies that cannot obtain bank financing?

Aura:
This is one of the most persistent misconceptions surrounding private credit.A company may have access to bank financing and still deliberately choose private credit.The decision may be driven by the need for speed, certainty, flexibility or a financing structure that banks are unable to provide efficiently.Private lenders can sometimes accommodate more complex transactions or bespoke capital requirements.For a growing company, certainty of execution can be as important as the headline cost of financing.For an acquisition, timing may determine whether an opportunity can be successfully completed.For a shareholder or management team, flexibility may be critical to achieving a broader strategic objective.Private credit therefore serves not only financing gaps, but also situations where customised capital creates greater strategic value.

 

03. Is private credit inherently riskier than traditional lending?

Aura : Private credit should not be considered inherently more or less risky simply because the lender is outside the banking system.Credit risk ultimately depends on the quality of the borrower, the structure of the transaction and the protections available to the lender.A disciplined credit process begins with understanding the company's business model, financial position and ability to generate sustainable cash flow.It also considers leverage, liquidity, industry dynamics, management quality and potential downside scenarios.The contractual structure can provide additional protection through covenants, collateral, guarantees and other mechanisms.However, no structure eliminates risk entirely.Defaults, restructurings and unexpected changes in economic conditions remain possible.At Aura, risk assessment is therefore centred on fundamentals, structure and downside resilience rather than labels.

04. Does private credit always mean higher interest rates?

Aura : Private credit can sometimes carry a higher nominal cost than conventional bank financing, but comparing only interest rates can be misleading.The cost of capital must be considered alongside the terms attached to that capital.A private lender may offer greater certainty, faster execution or a structure specifically designed around the borrower's circumstances.That flexibility can have significant economic value, particularly in time-sensitive transactions.A borrower may also benefit from fewer structural constraints or a repayment profile better aligned with its cash generation.In certain circumstances, a slightly higher financing cost can support a significantly more valuable strategic outcome.The relevant comparison is therefore not simply rate against rate.It is the total economic value of the financing, including flexibility, certainty, structure and execution.

 

05. Is private credit mainly about generating high yields?

Aura : Yield is important, but it is not the sole measure of a successful private credit investment.A high headline yield can sometimes indicate that the underlying transaction carries substantially greater risk.Experienced credit investors therefore examine the source and sustainability of that return.The quality of the borrower, durability of cash flows and level of leverage all matter.So do collateral, covenants, seniority, maturity and the lender's position within the capital structure.The objective is not simply to maximise the coupon.It is to achieve an appropriate relationship between expected return and the risks being assumed.At Aura, we believe attractive credit begins with disciplined underwriting and allows the return to follow from the quality of the opportunity.

 

06. Is private credit only a short-term investment strategy?

Aura : Private credit is generally associated with a medium- to long-term investment horizon rather than short-term trading.Transactions are commonly structured around the expected financing needs and cash-flow profile of the underlying business.The investment period can therefore extend across several years.This longer horizon allows lenders to understand the borrower beyond a single reporting period.It also creates the opportunity to monitor operational performance, financial developments and changes in the broader market environment.For investors, the illiquid nature of these investments must be considered carefully.Capital may not be readily transferable in the way publicly traded securities can be.Private credit is therefore best understood as a patient form of capital designed around contractual relationships rather than short-term market movements.

 

07. Is private credit too complicated for most investors to understand?

Aura : Private credit can involve sophisticated structures, but complexity should never be confused with quality.At its foundation, the principle remains relatively simple: capital is provided to a borrower with an expectation of repayment and compensation for risk.What requires greater attention is understanding precisely how that repayment is supported.This includes analysing cash flows, leverage, collateral, covenants, seniority and the underlying business.Investors must also understand how the investment behaves under different economic scenarios.The documentation can be extensive because it defines the rights and protections of the parties involved.Strong investment processes translate this complexity into clearly understood risks and outcomes.At Aura, clarity is therefore treated as a prerequisite to disciplined decision-making.

 

08. Does private credit lack transparency?

Aura : Private credit does not offer the same type of daily price transparency found in public bond or equity markets. That distinction is real and should be understood by investors.However, the absence of a public market price does not mean the absence of information.Institutional private credit can involve detailed financial reporting, borrower monitoring and regular communication.Lenders may receive information regarding financial performance, liquidity, leverage and covenant compliance.Investment managers can also conduct ongoing reviews of the underlying businesses and credit exposures.The nature of transparency is simply different from that of publicly traded markets.At Aura, we believe investors should understand both the information available and the limitations inherent in private markets.

09. Is private credit only suitable for large corporations?

Aura : Private credit is not exclusively reserved for the world's largest corporations.Its flexibility can make it relevant to businesses across different stages, industries and ownership structures.The determining factor is not simply the size of a company, but the quality and suitability of the underlying credit opportunity.A business may require financing for growth, acquisitions, refinancing, expansion or shareholder-related transactions.Private lenders can sometimes design structures around these specific circumstances.However, smaller businesses may also carry greater concentration or operational risks.For this reason, careful underwriting remains essential regardless of company size.The objective is to identify businesses with sufficient financial resilience and a financing requirement that can be responsibly structured.

10. Does private credit replace traditional banks?

Aura : We do not view private credit and banking as mutually exclusive systems.Both play important roles within the broader global financing ecosystem.Banks remain central providers of deposits, payment services, working capital and a wide range of corporate financing.Private credit can complement this ecosystem by addressing financing requirements that call for greater flexibility or specialised structuring.In some transactions, private lenders and banks may even participate alongside one another.The appropriate source of capital depends on the borrower's circumstances and strategic objectives.The development of private credit should therefore not be interpreted simply as the disappearance of traditional banking.Rather, it reflects the continued evolution and diversification of how businesses access capital.

 

11. Is private credit less regulated than traditional banking?

Aura : Private credit and banking operate under different regulatory and institutional frameworks, depending on the jurisdiction and structure involved.It would therefore be inaccurate to describe private credit simply as either regulated or unregulated.Investors must understand the specific legal, regulatory and governance framework applicable to each opportunity.The structure of the fund, lender, borrower and transaction can all influence the relevant requirements.Beyond regulation, institutional investors should also maintain strong internal standards for risk management and governance.Due diligence, valuation processes, reporting and conflicts management remain important considerations.A robust investment framework does not rely solely on regulation as a substitute for judgement.At Aura, governance and disciplined oversight are considered fundamental components of responsible capital allocation.

12. Are private credit loans usually unsecured?

Aura : Private credit transactions can be secured or unsecured, depending on the nature of the borrower and the structure of the financing.In many institutional transactions, lenders may seek security over specific assets or the broader business.Collateral can provide an additional layer of protection if the borrower experiences financial difficulties.Other protections may include guarantees, financial covenants, restrictions on additional indebtedness or requirements relating to cash flows.The lender's position within the capital structure is also important.Senior secured debt, for example, generally occupies a different risk position from subordinated or unsecured financing.The precise protections depend on the transaction and its negotiated documentation.Aura therefore considers security as one component of a broader assessment of credit quality and downside protection.

 

13. Is private credit simply about lending money?

Aura : The provision of capital is central to private credit, but the discipline extends well beyond simply writing a cheque.The structure of the financing can be as important as the amount of capital provided.Private credit may support acquisitions, expansion, refinancing, recapitalisation, management transactions or other strategic objectives.The financing can be structured around the expected cash flows and risks associated with each situation.This may involve different maturities, repayment mechanisms, covenant packages and levels of seniority.The lender must understand not only how capital will be deployed, but how the borrower expects to generate sufficient resources to repay it.This requires financial analysis alongside commercial and strategic judgement.At Aura, we see private credit as the disciplined structuring of capital around real economic needs.

 

14. Can private credit provide capital faster than traditional financing?

Aura : In certain circumstances, private credit can provide a faster financing process than traditional lending channels.This can be particularly valuable when a transaction is subject to a demanding timetable. Private lenders may have focused decision-making structures and the ability to assess a transaction directly.There can also be greater flexibility in negotiating terms around a specific financing requirement.However, speed should never be confused with the absence of diligence.A well-executed private credit transaction still requires financial, legal, commercial and risk analysis.The advantage is often the ability to combine rigorous underwriting with an efficient decision-making process.For borrowers, certainty of execution can be a strategic asset in circumstances where timing materially affects the outcome.

15. Does faster execution mean weaker due diligence?

Aura : It should not. In well-managed private credit, speed and discipline are complementary rather than contradictory.A lender that moves quickly must still understand the borrower, its financial statements, its market and the risks embedded within the transaction.The difference is often the efficiency of the decision-making architecture rather than the quality of the analysis.Experienced teams can identify the key issues early and focus diligence on the factors that genuinely drive credit risk.They can also structure appropriate protections around identified risks.Speed becomes valuable when it is supported by a clear investment process.Without discipline, however, rapid execution can simply accelerate a poor investment decision.At Aura, efficient execution is therefore viewed as the result of preparation, experience and rigorous underwriting.

 

16. Is private credit only attractive when markets are uncertain?

Aura : Private credit can become particularly relevant during periods of market dislocation, but its role is not limited to difficult environments.Its value can be present throughout different stages of the economic cycle.In stable markets, businesses may require flexible financing for acquisitions, expansion or strategic initiatives.In more challenging markets, private lenders may be able to provide capital when traditional sources become more selective.The contractual nature of credit can also provide investors with a different exposure from public equity markets.Nevertheless, market conditions influence default rates, recoveries, valuations and financing opportunities.Private credit should therefore be assessed within the context of the wider economic cycle.The objective is to build resilience across environments rather than rely on a single market condition.

 

17. Does private credit perform only when interest rates are high?

Aura : Interest rates are an important component of private credit economics, but they do not determine the entire investment outcome.Returns are influenced by the contractual terms of the financing, borrower performance, leverage, duration and credit quality.In a floating-rate environment, changes in benchmark rates may directly influence interest income.However, higher rates can simultaneously increase financing pressure on borrowers.This makes underwriting and debt-service capacity particularly important.Conversely, lower rates may reduce contractual income while potentially improving borrowers' ability to service debt.The impact therefore depends on the structure of each transaction and the broader economic environment.At Aura, we assess the full credit equation rather than building an investment thesis around interest rates alone.

 

18. Is private credit illiquid?

Aura : Relative to publicly traded bonds or equities, private credit is generally less liquid.This is an important characteristic rather than a detail to be overlooked.Private loans are typically negotiated directly and are not continuously traded on public exchanges.As a result, investors may not have the same ability to sell their exposure quickly at a transparent market price.This means capital commitments must be considered over an appropriate investment horizon.Illiquidity can also influence how portfolios should be constructed and managed.Investors need to ensure that their broader liquidity requirements are compatible with the nature of the investment.At Aura, understanding liquidity is therefore part of understanding risk—not simply a secondary consideration.

 

19. Does illiquidity automatically make private credit unattractive?

Aura : Illiquidity does not automatically make an investment unattractive.It simply represents one of the characteristics that must be reflected in the investment decision.Private credit may offer investors contractual income and access to privately negotiated opportunities that are not available through public markets.In certain circumstances, investors may be compensated for committing capital for longer periods.However, this compensation must be appropriate for the underlying risks.Liquidity constraints should never be ignored simply because the expected return appears attractive.The right question is whether the expected return adequately compensates the investor for credit risk, duration and illiquidity.At Aura, we consider liquidity, risk and return together rather than evaluating any one characteristic in isolation.

 

20. Can investors lose money in private credit?

Aura : Yes. Private credit is an investment in credit risk and therefore cannot be considered risk-free.A borrower may experience declining revenues, rising costs, refinancing difficulties or broader financial stress.In severe circumstances, a borrower may default on its obligations.Even where security exists, recoveries are not necessarily equal to the original amount invested. The value and timing of recoveries can depend on the quality of collateral, legal structure and broader market conditions.This is why underwriting and ongoing monitoring are fundamental to private credit.Diversification can also help reduce the impact of an individual credit event on a broader portfolio.At Aura, responsible credit investing begins with acknowledging risk rather than attempting to disguise it.

21. Are private credit returns guaranteed?

Aura : No. Private credit returns should never be represented as guaranteed simply because the investment is structured around contractual payments.The contractual obligation of a borrower does not eliminate the possibility of default or restructuring.Expected income represents compensation for assuming a defined level of credit and investment risk.Even senior secured positions can experience losses under severe circumstances.Investors should therefore distinguish between contractual terms and guaranteed outcomes.The quality of the borrower and strength of the transaction remain central to the probability of repayment.A responsible investment manager should communicate potential returns alongside the risks required to achieve them.At Aura, transparency around both opportunity and downside is fundamental to our approach.

 

22. Is diversification important in private credit?

Aura : Diversification is a central principle of prudent credit portfolio construction.A portfolio concentrated in one borrower, industry, geography or economic driver can become vulnerable to a single adverse development.Diversifying across different businesses and sectors can reduce the impact of an individual credit event.Maturity profiles and financing structures can also influence portfolio resilience.However, diversification should not be confused with simply increasing the number of investments.A portfolio can contain many loans while still being exposed to the same underlying economic risks.Effective diversification requires understanding correlations between borrowers, sectors and market conditions.At Aura, portfolio construction therefore considers both individual credit quality and the interaction between exposures.

 

23. Does private credit require active monitoring after the loan is made?

Aura : Credit underwriting does not end when capital is deployed.Ongoing monitoring is one of the most important elements of responsible private credit management.A borrower's financial position can change materially after the initial investment decision.Revenue growth, margins, liquidity, leverage, cash generation and covenant compliance may all evolve over time.Regular monitoring allows lenders to identify emerging issues before they become more significant problems.It also creates an opportunity to maintain an informed relationship with management and understand changes in the business.In challenging situations, early awareness can be critical to protecting value and managing outcomes.At Aura, active oversight is therefore viewed as an integral part of the investment process rather than an administrative exercise.

24. Is private credit simply about finding the highest-yielding opportunities?

Aura : We believe that pursuing the highest headline yield can be the wrong starting point for credit investing.Yield exists for a reason, and an unusually high return may indicate that the underlying risk is equally high.A more disciplined approach begins by understanding the business and identifying the principal sources of downside.Only then can the expected return be assessed in the context of the risk being assumed.This includes examining leverage, cash flows, collateral, seniority, covenants and potential recovery values.The objective is to identify situations where the structure provides an appropriate balance between risk and reward.In private credit, protecting capital can be just as important as generating income.At Aura, we believe quality of underwriting should come before the pursuit of yield.

 

25. What is the most important thing to understand about private credit?

Aura : Private credit is ultimately about disciplined capital allocation.It is not simply a search for yield, nor is it merely an alternative source of financing.At its best, private credit connects capital with businesses that have a clear economic purpose and a credible path to repayment.The quality of the underlying borrower remains fundamental.So too do the structure of the transaction, the protections available and the price paid for assuming risk.For investors, understanding illiquidity and downside scenarios is as important as understanding expected returns.For borrowers, the value can lie in certainty, flexibility and financing designed around their particular circumstances.At Aura, we believe the strongest private credit decisions are built on clarity, discipline, patience and a rigorous understanding of risk.

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