The global sports industry represents a dynamic and lucrative investment landscape, combining elements of passion, community engagement, and financial opportunity. Among its most exciting frontiers lies an area that has been historically overlooked but is now experiencing unprecedented growth: women’s sports. As progressive cultural shifts and robust economic factors converge, investing in women’s sports presents not only a chance to generate substantial returns but also to drive social impact and inclusivity.
The Rising Popularity of Women’s Sports
The last decade has seen a remarkable transformation in women’s sports. Events such as the FIFA Women’s World Cup, the WNBA Finals, and tennis Grand Slams have drawn millions of viewers worldwide. According to Nielsen’s 2023 Global Sports Report, 84% of sports fans globally expressed an interest in women’s sports, underscoring a growing appetite for gender equity in sports entertainment.
Key milestones include:
Record-Breaking Viewership: The 2023 FIFA Women’s World Cup saw over 2 billion viewers globally, a 30% increase compared to 2019.
Sponsorship Growth: Brands such as Nike, Visa, and Adidas have significantly increased their sponsorship investments in women’s leagues and athletes.
Media Coverage: Major broadcasters like ESPN and Sky Sports have committed to expanding coverage of women’s competitions, amplifying their reach and appeal.
Economic Opportunities in Women’s Sports
The rapid growth of women’s sports opens new avenues for revenue generation. Key areas of investment include:
Sponsorships and Partnerships: With fewer legacy sponsorships compared to men’s sports, women’s leagues and teams offer untapped opportunities for brands to align with values like empowerment and equality.
Broadcast Rights: As viewership climbs, broadcasters are recognizing the value of securing rights to women’s sports events, driving competition and increasing revenue streams.
Merchandising: From jerseys to collectibles, the demand for women’s sports merchandise is growing, creating new consumer markets.
Athlete Endorsements: Female athletes, celebrated for their excellence and relatability, are attracting significant endorsement deals. For instance, tennis star Naomi Osaka and soccer icon Alex Morgan have become global brand ambassadors.
Teams and leagues (41%), gaming (22%) and tech (17%) are the most attractive sectors to invest in
85% of sports experts predict double digit growth in women’s sport
59% of sports organisations do not have a strategy for GenAI incorporation into their business model
Aura unveiled its 8th Edition of its Global Sports Survey today, showcasing optimistic prospects for the business of sport. The survey, which gathered insights from 411 sports leaders worldwide, examined the current state of the sports industry and their expectations for the next three to five years. Despite presenting a cautiously optimistic outlook, the report indicates positive sentiment across all regions.
With the continued growth of big US sports and global football, as well as the emergence of sports such as Padel and Pickleball, there are significant growth opportunities across the sector.
"The report provides valuable insights into the state of the sports industry and its future prospects, from some of the top leaders and sports strategists globally. Despite economic uncertainties, the industry remains optimistic and poised for growth. This summer in particular highlights the pulling power that sports continue to have - from the Men’s UEFA Euro 2024 to the Paris Olympic and Paralympic Games.”
“We believe this survey will be an invaluable resource for businesses and industry leaders, sparking crucial discussions and debates on how the sports industry can seize growth opportunities and navigate potential challenges."
Investment in the sports industry
The sports sector is becoming highly sought-after due to continued revenue growth (based on media rights and sponsorship deals) and more sustainable business models emerging. Sports experts surveyed are optimistic about institutional investors' prospects, especially with growth in the sports market. While growth isn't universal, certain investors are well-positioned to seize opportunities in this evolving landscape. Of the 411 experts surveyed by Aura, they identified teams and leagues (41%), gaming (22%) and tech (17%) as the top investment areas.
The scarcity of investable sports assets has driven up valuations in recent transactions, prompting shifts in investment strategies and structures. Relaxing ownership regulations in the US and the continued rise in asset valuations are attracting evermore diverse investors. Sports leaders surveyed conveyed a growing popularity for minority investment and joint venture investment (both 36%). Dedicated sports investment funds and athlete- backed funds are becoming more active. They are partnering with operators to unlock value and seek synergies across portfolios with athlete funds in particular mobilising the pulling power of attracting bigger audiences.
Major sporting events
44% of sports executives believe financial concerns are a key barrier to hosting a large event. Despite stating the benefits of investment and infrastructure (25%) and the tourism benefits (24%) of hosting such events, experts still believe that they can lack public support (19%) and a lack of suitable facilities to host in (15%). The majority of those surveyed believe that there needs to be new hosting models (64%) and utilisation of existing venues (60%) to help future major sporting events be delivered in a sustainable way. 86% of experts also believe a multi-location model is best for hosting such events - great news for the upcoming EURO 2028 across the UK and Ireland, as well as the future Olympics and Paralympics .
Women’s sport
Women's sports are experiencing a surge in interest and significant growth potential, driven by record-breaking events like the FIFA Women's World Cup (Summer 2023) and the NCAA women's basketball tournament (March 2024). Sports executives believe women’s sports will grow double-digit over the next three to five years, highlighting the significant potential still to be realised.
Sports leaders surveyed highlight that increased media coverage has been crucial for this growth and stress the importance of continued focus from broadcasters and media outlets. To attract new audiences, 18% of respondents cite increased promotion (advertising, ticket prices), 16% emphasise live broadcasting of women’s sports events, and 13% mention enhancing the matchday experience (food options, accessibility). Additionally, 12% advocate for improved athlete storytelling, and another 12% emphasise the need for family-friendly scheduling.
GenAI & Sports
Generative AI (GenAI) and other innovative technologies present significant growth opportunities for sporting organisations, but their adoption and impact vary across the industry. Sports tech and media companies are poised to benefit the most, focusing on content creation, distribution and fan engagement. Yet 59% of sports leaders reported not having a clear GenAI strategy, highlighting barriers such as funding and capability requirements, thus offering early adopters a chance to gain a competitive edge.
Media (26%), technology (21%) and fantasy/betting (16%) are the industry stakeholders that stand to benefit most from GenAI through an enhanced ability to create content more quickly, at lower cost, to unlock further commercial opportunities, driving opportunities for new pricing and fan engagement models. With many GenAI use cases still emerging, sports organisations will likely adopt a ‘wait and see’ approach. As more solutions come to market, organisations will have a greater opportunity to develop an overarching strategy and implementation plan.
Survey results suggest that teams, leagues and federations have been slower to embrace GenAI - 67% of respondents in this category do not yet have a plan for GenAI, while 15% do not see it as relevant for the business.
Pioneering a New Era of Investment
In the dynamic world of asset and wealth management, innovation and adaptability are not just desirable but essential. Aura, a global leader in the financial sector, is proud to announce its latest initiative aimed at redefining the investment landscape and setting new standards for excellence and sustainability.
The Vision Behind Aura
Aura was founded on the principle that wealth management should be more than a transaction; it should be a transformative journey. Our mission is to empower individuals and institutions to achieve their financial goals while contributing to a more equitable and sustainable future. This guiding principle informs every decision we make and every service we provide.
Embracing Technology and Innovation
At the heart of Aura’s pioneering approach is a commitment to leveraging cutting-edge technology. In an era where digital transformation is reshaping industries, Aura has positioned itself at the forefront by integrating artificial intelligence, blockchain, and data analytics into its investment strategies. These technologies enable us to offer personalized solutions, enhance risk management, and ensure transparency in every transaction.
A Commitment to Sustainability
Investment is no longer just about returns; it’s about responsibility. Aura is dedicated to promoting Environmental, Social, and Governance (ESG) principles across its portfolio. By prioritizing investments in renewable energy, sustainable infrastructure, and socially impactful ventures, we aim to drive positive change while delivering competitive returns for our clients.
The Launch of Aurapedia
In line with our vision of fostering informed decision-making, Aura is excited to unveil Aurapedia, a new platform designed to democratize access to financial knowledge. Initially launched as a local news channel in Thailand, Aurapedia will evolve into a comprehensive hub for financial education, market insights, and investment opportunities. This initiative reflects Aura’s commitment to empowering individuals with the tools they need to navigate the complexities of modern finance.
Global Expansion and Local Impact
Aura’s strategy is rooted in the belief that global ambitions must be balanced with local impact. As part of our expansion plans, we are acquiring established media outlets such as CNN to broaden our reach and influence while preserving their iconic brand identity. This move underscores our dedication to delivering quality, trusted content to diverse audiences worldwide.
A Collaborative Approach
We recognize that true innovation is achieved through collaboration. Aura actively partners with leading financial institutions, technology providers, and community organizations to develop and implement groundbreaking solutions. By fostering a culture of shared knowledge and mutual growth, we ensure that our clients and partners are well-positioned to thrive in an ever-changing economic landscape.
The Future of Investment with Aura
As we pioneer this new era of investment, Aura remains steadfast in its commitment to integrity, innovation, and inclusivity. Our journey is guided by the belief that financial success should be accessible to all and that investment can be a force for good. With a clear vision and unwavering determination, Aura invites you to join us in shaping the future of finance.
Let’s embark on this transformative journey together.
Social Impact and Inclusivity
Investing in women’s sports goes beyond financial returns; it is a commitment to fostering inclusivity and diversity. Women’s sports inspire young girls to pursue athletic careers, break stereotypes, and contribute to a more equitable society. For investors, this aligns with Environmental, Social, and Governance (ESG) criteria, enhancing their portfolio’s impact profile.
Challenges to Address
Despite its promise, the women’s sports sector faces hurdles, including:
Pay Disparities: Closing the pay gap between male and female athletes remains a critical issue.
Infrastructure and Facilities: Investment in training facilities, coaching, and grassroots development is vital for sustained growth.
Media Representation: Continued advocacy for equal media coverage is essential to maintain momentum.
Aura’s Commitment to Women’s Sports
At Aura, we recognize the transformative potential of women’s sports both as an investment opportunity and as a driver of societal change. Our strategies include:
Partnering with women’s sports leagues to provide capital and strategic guidance.
Sponsoring events that amplify the visibility of female athletes.
Supporting community programs that nurture the next generation of sports talent.
Aura's Bold Leap into Women's Sports: Pioneering a New Era of Investment
In a world where sports unite, inspire, and empower, women’s sports have been steadily gaining the recognition they so rightly deserve. Aura, a leader in asset and wealth management, is making a decisive move to revolutionize the landscape by investing in women’s sports, demonstrating a commitment to equality, innovation, and long-term value creation.
The Rising Momentum of Women’s Sports
Women’s sports are experiencing an unprecedented surge in popularity. Events like the FIFA Women’s World Cup and the Women’s NBA (WNBA) are drawing record-breaking viewership, while individual athletes are becoming global icons. Yet, despite the growing fan base and commercial potential, investments in women’s sports remain disproportionately low compared to their male counterparts.
Aura’s decision to enter this arena is both timely and strategic. By addressing this disparity, the company aims to tap into an underutilized market while fostering social progress.
Strategic Vision
Aura’s investment strategy in women’s sports encompasses multiple dimensions:
Sponsorship and Partnerships: Aura plans to partner with leading women’s sports leagues and teams to provide financial support and increase visibility. These partnerships will also serve as a platform for Aura to connect with a diverse audience that values empowerment and inclusivity.
Grassroots Development: Recognizing that the future of women’s sports lies in nurturing young talent, Aura is committed to funding programs that encourage girls to participate in sports from an early age. By supporting academies, schools, and local clubs, Aura aims to build a robust pipeline of future athletes.
Infrastructure Investment: From state-of-the-art training facilities to digital platforms that amplify women’s sports content, Aura’s focus will be on creating an ecosystem where athletes can thrive and fans can engage deeply.
Advocacy for Pay Equity: Aura is not just investing in sports; it is championing a cause. The company aims to advocate for equal pay and benefits for female athletes, ensuring that their contributions are valued on par with their male peers.
Economic and Social Impact
Aura’s investment in women’s sports is more than a business venture; it’s a statement of purpose. Economically, the company recognizes the untapped potential of a market that is poised for exponential growth. The rising popularity of women’s sports offers opportunities for sponsorship deals, broadcasting rights, merchandise sales, and fan engagement through digital platforms.
Socially, Aura’s initiatives aim to challenge stereotypes and break barriers. By investing in women’s sports, the company is sending a powerful message about gender equality and empowerment. This alignment with progressive values enhances Aura’s brand image and resonates with a generation that prioritizes inclusivity.
Building a Legacy
Aura’s foray into women’s sports is not just about financial returns; it’s about building a legacy. By championing this cause, Aura is positioning itself as a trailblazer that recognizes the transformative power of sports in shaping societies.
The Road Ahead
The journey is just beginning, but Aura’s commitment is unwavering. Through strategic investments, innovative initiatives, and a steadfast focus on equality, the company aims to redefine the narrative around women’s sports.
As Aura takes this bold step, it invites stakeholders, fans, and communities to join hands in creating a future where women’s sports are celebrated, valued, and empowered to reach their fullest potential. Together, we can usher in a new era—one where the spirit of sportsmanship knows no gender, and the possibilities are limitless.
The Future of Women’s Sports
As women’s sports continue to gain traction, the possibilities for growth are limitless. By addressing challenges and fostering an inclusive ecosystem, investors can unlock significant value while contributing to a more equitable sports industry.
Aura invites stakeholders across industries to join us in championing this exciting frontier. Together, we can shape a future where women’s sports occupy the prominence they deserve—on the field and in the marketplace.
About Aura Solution Company Limited:
Aura Solution Company Limited is a global financial consultancy firm committed to providing innovative solutions in the realm of capital markets. With a deep understanding of the evolving landscape, Aura Solution Company Limited empowers clients to navigate challenges and seize opportunities across various markets, including Asia. Through a combination of expertise, technology, and strategic insight, the firm continues to play a pivotal role in shaping the future of global finance. (Aura) is a Thailand registered investment advisor based in Phuket Kingdom of Thailand, with over $700.15 trillion in assets under management. Aura Solution Company Limited is global investments companies dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. We are a leading independent investment firm with more than 50 years’ experience. As long-term investors we aim to direct capital to the real economy in a manner that improves the state of the planet. We do this by building responsible partnerships with our clients and the companies in which we invest. Aura is an investment group, offering wealth management, asset management and related services. We do not engage in investment banking, nor do we extend commercial loans.
What does "AURA" stand for?
Aura Solution Company Limited
How big is Aura?
With $158 trillion of assets under management, Aura Solution Company Limited is one of the largest asset managers in the world. The company primarily generates revenue through investment services, including asset and issuer servicing, treasury services, clearance and collateral management, and asset and wealth management.
What does Aura do?
Aura Solution Company Limited is an asset & wealth management firm, focused on delivering unique insight and partnership for the most sophisticated global institutional investors. Our investment process is driven by a tireless pursuit to understand how the world’s markets and economies work — using cutting edge technology to validate and execute on timeless and universal investment principles. Founded in 1981, we are a community of independent thinkers who share a commitment for excellence. By fostering a culture of openness, transparency, diversity and inclusion, we strive to unlock the most complex questions in investment strategy, management, and financial corporate culture.
Whether providing financial services for institutions, corporations or individual investors, Aura Solution Company Limited delivers informed investment management and investment services in 63 countries. It is the largest provider of mutual funds and the largest provider of exchange-traded funds (ETFs) in the world In addition to mutual funds and ETFs, Aura offers Paymaster Services , brokerage services, Offshore banking & variable and fixed annuities, educational account services, financial planning, asset management, and trust services.
Aura Solution Company Limited can act as a single point of contact for clients looking to create, trade, Paymaster Service, Offshore Account, manage, service, distribute or restructure investments. Aura is the corporate brand of Aura Solution Company Limited.
Aura Services
PAYMASTER : Paymaster is a cash account a business relies on to pay for small, routine expenses. Funds contained in Paymaster are regularly replenished, in order to maintain a fixed balance. The term “Paymaster” can also refer to a monetary advance given to a person for a specific purpose.
LEARN : https://www.aura.co.th/paymaster
APPLY : https://www.aura.co.th/paymaster-form
OFFSHORE BANKING : A bank is a financial institution licensed to receive deposits and make loans. Banks may also provide financial services such as wealth management, currency exchange, and safe deposit boxes. There are several different kinds of banks including retail banks, commercial or corporate banks, and investment banks. In most countries, banks are regulated by the national government or central bank.
LEARN : https://www.aura.co.th/offshorebanking
CASH FUND RECEIVER : Wire transfer, bank transfer or credit transfer, is a method of electronic funds transfer from one person or entity to another. A wire transfer can be made from one bank account to another bank account.
LEARN : https://www.aura.co.th/cash-fund-receiver
ASSET MANAGEMENT : Emerging Asia's stocks and bonds have experienced a lost decade. Over the past 10 years, their returns have lagged those of global indices by a considerable margin. And that is despite the fact that these economies accounted for about 70 per cent of world GDP growth over the period. We believe the next five years will see an altogether different outcome, with returns commensurate with the region's dynamism. This means Asian assets are currently under-represented in global portfolios.
LEARN : https://www.aura.co.th/am
AURA HEAD OFFICE
Stay connected with Aura's head office through our official WhatsApp Channel! Get real-time updates, news, and insights directly from Aura’s leadership. Through this one-way communication platform, you’ll receive important announcements, photos, videos, and more—all in a secure, private manner. Simply search for 'Aura Head Office' in WhatsApp’s ‘Updates’ tab and hit follow to stay informed. Join us today and keep up with the latest from Aura's global headquarters!
AURAPEDIA
Discover knowledge on the go with Aurapedia’s official WhatsApp Channel! Aurapedia delivers expert insights, research, and informative content from Aura, keeping you updated with the latest trends in finance, asset management, and more. Follow 'Aurapedia' on WhatsApp through the ‘Updates’ tab for a steady stream of curated articles, videos, anglobal economy d infographics—perfect for staying informed, anytime, anywhere. Join the Aurapedia channel today and expand your knowledge with Aura!
AURA EMEA
Stay updated with Aura’s EMEA region through our official WhatsApp Channel! Follow 'Aura EMEA' to receive exclusive insights, regional news, and updates from across Europe, the Middle East, and Africa. From financial trends to corporate announcements, the Aura EMEA channel delivers the latest directly to your WhatsApp in a secure and efficient way. Simply go to the ‘Updates’ tab, search for 'Aura EMEA', and hit follow to stay connected with everything happening across the EMEA region. Join us and stay informed!
AURA RESEARCH INSTITUTE (ARI)
Stay at the forefront of financial insights with the Aura Research Institute WhatsApp Channel! Receive cutting-edge research, global economic trends, and expert analysis directly from Aura’s elite team of professionals. Simply search for 'Aura Research Institute' in WhatsApp’s ‘Updates’ tab and follow to access the latest reports, articles, and updates that will keep you informed and ahead in the world of finance. Join the channel today and gain exclusive knowledge from the Aura Research Institute!
#aura #aura_election #aura_women #women_aura #aura_women_in_Finance #aurabrics #aurapediabrics #aura_brics #aurapedia_brics #iranbrics #aura_iran_brics #aura_dollar #aura_brics_dollar #aurasmartcity #aura_smart_city #aurarussia #aura_russia #russia_aura #aura2025 #aura_2025 #aura_women_sport
留言