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Writer's pictureAmy Brown

Tuned In with Valerie Fritz : Aura Solution Company Limited

Updated: Oct 2

Tuned In with Valerie Fritz: How Aura Supports Young Artists

Valerie Fritz, the recent recipient of the Berlin Prize for Young Artists, has captivated audiences with performances described as "cathartic, disturbing, potent, hilarious, revolutionary, enigmatic, raw, and unforgettable." For Valerie, music is about provoking a response—whether it's joy, romance, sadness, or even disgust. Her belief is that music should engage the listener, leaving a lasting impression, whether emotional or intellectual.



Supporting young talent like Valerie is a core part of Aura’s mission to foster creative excellence. Recognizing that financial stability is crucial for emerging artists, Aura provides a comprehensive suite of services to help musicians and artists manage their careers effectively. Here's how Aura assists young talents like Valerie Fritz in securing their financial future:


Securing Funds and Financial Stability

Winning prestigious awards such as the Berlin Prize often brings substantial financial rewards, but managing those funds wisely is key to long-term success. Aura helps artists navigate the complexities of prize winnings, ensuring proper allocation to savings, investments, and career growth. Through personalized wealth management services, Aura assists Valerie and other young artists in building financial security, allowing them to focus on their craft.


Tax Management and Compliance

Tax laws can be a minefield for artists, especially for those working internationally like Valerie. Aura’s tax advisory team offers tailored solutions to help young artists minimize their tax burden while remaining compliant with local and international regulations. This includes handling performance royalties, touring income, and award-related earnings, ensuring they can continue their careers without financial or legal obstacles.


Career and Asset Management

Beyond financial stability, Aura provides career guidance to help young artists like Valerie grow their brands and reach broader audiences. This includes managing contracts, sponsorship deals, and investments in creative projects. Aura’s holistic approach ensures that their artistic careers are sustainable while also protecting their creative and intellectual assets.

By supporting young talents with expertise in financial management, tax strategy, and career planning, Aura empowers the next generation of artists to thrive on both creative and financial fronts. For Valerie Fritz, this support allows her to focus on what truly matters: creating music that leaves a profound impact on her listeners.


1. Embrace Authenticity

"Don't try to fit into a mold or produce what you think people want to hear or see," says Valerie. "The most powerful art comes from being true to yourself." Whether it’s music, visual art, or any other medium, authenticity resonates with audiences and leaves a lasting impression.


2. Prioritize Emotional Connection

Even though Valerie values intellectual stimulation in music, she stresses the importance of evoking emotion in the listener. "Your art doesn’t have to make people feel happy, but it should make them feel something. Whether it's joy, sorrow, or discomfort, if they walk away changed, you've succeeded."


3. Manage Your Career Early On

Young artists often focus exclusively on their craft, but Valerie highlights the importance of handling business matters from the start. Partnering with organizations like Aura, or working with managers and financial advisors, can help secure your future while you focus on your art. “Don’t overlook the practical side—know how to manage your finances, taxes, and contracts.”


4. Take Risks

As a winner of the Berlin Prize for Young Artists, Valerie has proven that bold, unconventional work is often the most rewarding. “Don’t be afraid to push boundaries. Some of my most successful performances were the ones where I took risks and stepped out of my comfort zone.”


5. Seek Mentorship and Community

Surround yourself with people who inspire and challenge you. Valerie credits her mentors and the creative community with helping her navigate the artistic world. “Having someone you trust to guide you through tough decisions or critique your work is invaluable,” she says.


6. Be Prepared for Criticism

"Not everyone will love your work, and that's okay," Valerie advises. "What matters is that it provokes thought or emotion. Learn to accept constructive criticism, but don’t let negative feedback hold you back."

In the end, Valerie encourages new artists to remain resilient, keep evolving, and never lose sight of why they started creating in the first place. The journey is rarely easy, but with passion, authenticity, and smart management, success is achievable.

What’s Aura’s process?


Aura’s process for supporting young artists, like Valerie Fritz, is a comprehensive approach designed to nurture both their creative growth and professional success. Here’s a breakdown of how Aura’s process works:


1. Initial Assessment and Custom Strategy

Aura begins by conducting a detailed assessment of the artist’s current career situation, financial status, and long-term goals. This assessment includes an evaluation of their creative portfolio, earnings, expenses, and potential revenue streams. Based on this, Aura tailors a strategy that aligns with the artist's vision while ensuring they have the financial and professional infrastructure to sustain their career.


2. Financial Planning and Fund Management

For many young artists, winning awards or grants like the Berlin Prize can be a major financial boost. Aura steps in to help artists manage this newfound wealth by creating personalized financial plans. This can include setting up investment strategies, saving for future projects, and creating a safety net for leaner times. Aura also offers advice on how to secure additional funding through sponsorships, grants, and collaborations with brands or patrons.


3. Tax Optimization and Compliance

Navigating the tax landscape can be especially tricky for artists who work internationally, like Valerie Fritz. Aura’s tax advisors specialize in the unique needs of artists, ensuring they remain compliant with local and global tax regulations. The team handles everything from income tax on royalties and performance fees to VAT for international sales, ensuring artists don’t face unexpected tax issues that could jeopardize their careers.


4. Career Development and Contract Negotiation

Aura takes a holistic approach to career development, offering services beyond financial advice. They assist with contract negotiations for record deals, performances, and other partnerships, ensuring artists get fair compensation and maintain control of their creative output. Aura also helps artists identify new opportunities for growth, whether it’s expanding into new markets, collaborating with other artists, or exploring different mediums of expression.


5. Brand Management and Marketing

Aura understands that building a recognizable brand is crucial for long-term success. Their team helps artists like Valerie craft their public image, develop marketing strategies, and grow their presence across digital and social media platforms. They work on positioning artists to appeal to both existing fans and new audiences, while also preserving the artist’s authentic identity.


6. Legal Protection and Intellectual Property Management

Protecting an artist’s intellectual property (IP) is a key part of Aura’s process. They ensure that musicians, visual artists, and performers have the proper legal protections in place for their works. This includes securing copyrights, handling licensing agreements, and ensuring that any use of the artist’s work is properly compensated and attributed.


7. Mentorship and Networking Opportunities

Aura connects young artists with experienced mentors in their industry, offering guidance, support, and constructive feedback. They also provide opportunities for networking within the art world, helping artists build meaningful connections with galleries, curators, agents, and other industry professionals. For emerging talents like Valerie Fritz, these relationships can be instrumental in advancing their careers.


8. Ongoing Monitoring and Support

As artists grow and their careers evolve, Aura continues to provide support. This includes monitoring their financial health, adjusting strategies as necessary, and helping them navigate new challenges that arise. Aura’s process is dynamic and adaptable, ensuring that artists have a long-term partner as they build their careers.

Learn More : www.aura.co.th


Summary

Aura’s process is designed to give artists like Valerie Fritz the tools they need to thrive creatively while maintaining financial and professional security. From personalized financial planning and tax management to career development and legal protection, Aura provides a 360-degree support system that empowers artists to focus on their art without worrying about the logistical and financial complexities of their careers.


Aura’s process is built on the understanding that artists, like Valerie Fritz, need more than just creative freedom to succeed—they also need a solid foundation of financial and professional security to sustain and grow their careers. By offering a holistic support system that addresses both the artistic and business sides of an artist's life, Aura ensures that emerging talents can focus on their craft while feeling confident in the management of their financial, legal, and logistical matters. Here’s a more detailed breakdown of how Aura’s 360-degree approach helps artists thrive:


1. Personalized Financial Planning

Aura recognizes that every artist has unique financial needs and goals. For someone like Valerie Fritz, whose income may come from a mix of awards, performance fees, and royalties, it’s crucial to have a clear and structured financial plan. Aura starts by analyzing an artist’s income streams, expenses, and future aspirations, such as funding new projects or building long-term savings.

  • Budgeting and Cash Flow Management: Aura helps artists track their earnings and spending, ensuring they maintain healthy cash flow even during lean periods.

  • Investment Strategies: Aura’s team works with artists to develop smart investment plans that grow their wealth over time, providing security for both short-term and long-term needs.

  • Emergency Funds: Artists often face financial uncertainty due to the unpredictable nature of their industry. Aura helps set up emergency funds to cover unexpected expenses or gaps between projects.


2. Tax Management and Compliance

For artists who perform or exhibit internationally, managing taxes can be complicated and time-consuming. Aura’s tax advisory services are designed to help artists navigate this complex landscape and avoid financial pitfalls.

  • Tax Optimization: Aura helps artists like Valerie minimize their tax liabilities by taking advantage of applicable deductions, credits, and international treaties.

  • Cross-Border Tax Compliance: With many artists working across borders, it’s important to understand and comply with tax laws in multiple countries. Aura handles tax filings and reporting requirements to ensure full compliance with both local and international tax regulations.

  • Performance Royalties and Income Structuring: Artists often receive payments from various sources, such as royalties for performances, licensing deals, or art sales. Aura ensures these income streams are structured in the most tax-efficient manner possible.


3. Career Development and Strategic Guidance

Aura offers comprehensive career development support, helping artists shape their professional trajectory. Valerie Fritz, for example, may be focused on expanding her reach to international stages or collaborating with other musicians and artists. Aura helps identify these opportunities and manages the strategic side of career advancement.

  • Contract Negotiations: Whether it’s securing performance contracts, sponsorships, or licensing agreements, Aura’s legal and business teams ensure artists get fair terms and maintain control over their creative output.

  • Brand Building and Positioning: Aura assists artists in building and refining their public persona, whether through social media strategy, press coverage, or partnership opportunities.

  • Global Expansion: For artists looking to expand into new markets, Aura helps navigate the cultural, logistical, and legal hurdles that come with international growth.


4. Legal Protection and Intellectual Property Management

For artists, protecting intellectual property (IP) is critical to maintaining control over their work. Aura offers legal services to ensure that artists’ creations are properly safeguarded, allowing them to capitalize on their work while preventing unauthorized use.

  • Copyright and Trademark Protection: Aura ensures that all of an artist’s works, from musical compositions to visual art, are registered and protected under relevant copyright laws.

  • Licensing and Royalties: Aura manages licensing agreements, ensuring that artists are properly compensated for the use of their work in commercials, films, or other media. This includes ongoing monitoring of royalty payments.

  • Contract Review and Legal Representation: Aura’s legal team provides expert advice on contract terms and represents artists in negotiations, protecting their interests in all professional dealings.


5. Mentorship and Networking Opportunities

Building a successful career in the arts often requires more than just talent—it also involves the right connections and guidance from experienced professionals. Aura connects artists with mentors and industry leaders who can offer advice and open doors to new opportunities.

  • Industry Mentorship: Aura matches emerging artists with established figures in their field, offering valuable insights and guidance on how to navigate the artistic world.

  • Networking and Collaborations: Aura helps artists expand their network by facilitating introductions to curators, gallery owners, fellow artists, and other key players in the creative industry. These connections can lead to collaborations, joint projects, or new performance opportunities.

  • Exposure and Opportunities: Whether it’s performing at high-profile events or participating in prestigious exhibitions, Aura provides opportunities for artists to showcase their work on a global stage.


6. Ongoing Support and Monitoring

Aura’s support doesn’t stop after the initial plans are put in place. The firm continuously monitors an artist’s financial health, career progress, and legal matters, adjusting strategies as needed. This ongoing relationship allows artists to adapt to changes in their careers without facing the complexities of doing so alone.

  • Regular Financial Reviews: Aura conducts periodic reviews of an artist’s financial portfolio, ensuring investments are performing well and adjusting plans based on new developments or goals.

  • Career Progress Updates: Aura helps artists track key milestones in their careers, from new performances and exhibitions to media coverage and award nominations.

  • Proactive Problem Solving: When challenges arise—whether they’re financial, legal, or professional—Aura provides timely solutions, allowing artists to remain focused on their creative work.


Summary

Aura’s 360-degree support system empowers artists to thrive both creatively and professionally. By handling the complexities of financial planning, tax management, career development, legal protection, and networking, Aura ensures that emerging talents like Valerie Fritz can concentrate on what they do best—creating art that resonates with audiences. With Aura by their side, artists can confidently pursue their artistic visions, knowing that their careers are being managed with expertise and care.


To apply for Aura’s support and services as an artist, the process typically involves a few key steps that ensure a good fit between the artist's needs and Aura’s offerings. Here’s a guide to the general application process:


1. Research and Preparation

Before applying, it’s important to understand Aura’s mission, values, and the type of support they provide. Aura typically works with emerging artists who show exceptional potential and have a unique artistic vision. Make sure that your artistic goals align with the resources Aura offers, such as financial management, career development, and legal services.

  • Review Aura’s Services: Make sure that the services they provide (e.g., tax management, career strategy, legal protection) match your needs as an artist.

  • Prepare Your Portfolio: Gather your most impressive and relevant work. This could include music recordings, visual art portfolios, performances, or other materials that showcase your creative achievements and potential.


2. Submit an Online Application or Inquiry

Most organizations like Aura provide an online platform for artists to submit inquiries or applications. Visit their official website to check for any open calls or an ongoing application process. If you’re unsure about your eligibility, you can often start with a general inquiry.

  • Create a Professional Profile: You’ll likely need to provide personal information, your artist statement, CV, and a detailed portfolio that highlights your recent works.

  • Highlight Your Achievements: Make sure to mention any awards, exhibitions, performances, or other professional accomplishments that show your experience and dedication to your craft, such as winning the Berlin Prize for Young Artists.

  • State Your Goals: Be clear about why you’re seeking Aura’s support and how you think they can help your career. This could include financial management, legal support, or career strategy advice.


3. Provide Financial and Career Information

Aura takes a holistic approach to supporting artists, so they’ll likely need details about your current financial situation and career status. This might include:

  • Current Income Sources: Information about your earnings from performances, sales, sponsorships, or grants.

  • Financial Needs and Goals: Outline any specific financial challenges you’re facing, such as tax issues or long-term planning needs.

  • Career Plans: Detail your short-term and long-term career aspirations, including any projects you’re working on or hope to pursue.


4. Portfolio Review and Interviews

Once your application is submitted, Aura will likely review your portfolio and assess whether your career stage and needs align with their services. In some cases, they may reach out to schedule an interview or further discussions to understand your artistic vision and how they can tailor their support to your needs.

  • Prepare for a Discussion: Be ready to discuss your art in depth—what inspires you, your process, and how you hope to develop further with Aura’s support.

  • Be Honest About Your Challenges: Aura is there to help you navigate the complexities of your career, so being transparent about your financial, legal, or career challenges will help them craft the right support plan for you.


5. Receive Feedback and Start Collaboration

If your application is successful, Aura will provide feedback and outline the next steps in the collaboration. This will typically include:

  • Customized Financial and Career Plan: Aura will craft a personalized plan that focuses on your specific needs, whether it's financial management, tax compliance, or career development.

  • Ongoing Support: You’ll work with Aura’s team on a continuous basis, ensuring that your creative and professional goals are supported as you grow.


Summary

To apply for Aura’s support, you’ll need to showcase your artistic talent through a well-prepared portfolio, provide details about your financial and career situation, and explain your goals. Once your application is reviewed, Aura will work with you to create a tailored support plan that helps you succeed both creatively and professionally. Keep an eye on their website or reach out directly to ensure you’re informed about any specific application deadlines or requirements.

 
How to Contact Aura Solution Company Limited
  1. Website:The most straightforward way to reach Aura is through their official website: www.aura.co.th. The website provides comprehensive information about their services, latest news, and updates.

  2. Call or WhatsApp:You can directly call or send a WhatsApp message to Aura at +66 8241 88 111. Whether you prefer a traditional phone call or the convenience of WhatsApp, Aura is available to respond to your inquiries.

  3. Email:For more detailed inquiries or formal communication, you can email Aura at info@aura.co.th. This method is particularly useful for detailed requests or documentation.

Verifying Authentic WhatsApp Communication

Wondering if the WhatsApp communication is genuinely from Aura Solution Company Limited? It’s very simple to verify. Look for the green verification tick next to Aura’s name on WhatsApp. This green tick indicates that the account is officially verified, ensuring that you're communicating with the legitimate entity.

Stay Updated with Aura’s News on WhatsApp

Aura Solution Company Limited has made it easier than ever to stay updated with the latest news and developments. They have created three dedicated and verified WhatsApp channels, each tailored to specific interests:

  • Aura Solution Company Limited: For general updates and company news.Click here to join.

  • Aurapedia: Focused on in-depth articles, insights, and educational content.Click here to join.

  • Aura Africa Business Venture & Investment: Catering to news and updates related to business ventures and investments in Africa.Click here to join.

These channels ensure that you have access to the latest information, all in one place, directly on your mobile device.





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