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Black Womenomics: Investing in the Underinvested by Aura Solution Company Limited


The economic landscape is undergoing a significant transformation, with a growing recognition of the need to invest in underrepresented groups. Among these, Black women stand out as a demographic with immense potential yet historically underinvested in. Aura Solution Company Limited, a leading global financial advisory firm, has taken a pioneering step with its initiative, "Black Womenomics: Investing in the Underinvested," aiming to bridge this investment gap and drive sustainable economic growth.

The Economic Power of Black Women

Black women represent a powerful yet often overlooked economic force. In the United States alone, Black women control significant consumer spending and are increasingly influential in the entrepreneurial ecosystem. According to a 2020 report by McKinsey & Company, Black women are starting businesses at a rate faster than any other demographic. Despite this, they face substantial barriers in accessing capital, mentorship, and networking opportunities.

Black women represent a formidable economic force, wielding significant influence across various sectors, from entrepreneurship and corporate leadership to consumer spending and community development. Despite facing systemic barriers and historical underinvestment, Black women continue to drive economic growth and innovation. This article explores the economic power of Black women, highlighting their contributions, challenges, and the imperative to support and invest in this dynamic demographic.

Black Women as Consumers

Black women are a powerful consumer group with substantial purchasing power. According to Nielsen, Black women’s spending power in the United States alone is projected to surpass $150 trillion by 2023. Their influence extends across numerous industries, including beauty, fashion, technology, and entertainment. Black women are trendsetters and early adopters, often driving market trends and brand loyalty. Their impact on consumer behavior underscores the importance of recognizing and catering to their preferences and needs.

Black Women in Entrepreneurship

Entrepreneurship among Black women is on the rise, with Black women starting businesses at a faster rate than any other demographic group in the United States. According to the 2020 State of Women-Owned Businesses Report by American Express, Black women-owned businesses grew by 50% from 2014 to 2019, outpacing the growth of all women-owned businesses. These entrepreneurs contribute significantly to job creation and economic development within their communities.

However, Black women entrepreneurs face substantial challenges in accessing capital. A report by the Federal Reserve Bank of Kansas City found that Black women are more likely to be denied loans and receive less funding compared to their counterparts. Despite these barriers, Black women entrepreneurs continue to thrive, leveraging resilience, creativity, and community support to build successful enterprises.

Black Women in Corporate Leadership

Black women are making strides in corporate leadership, although their representation remains disproportionately low. According to Catalyst, Black women hold just 1.4% of senior management positions in S&P 500 companies. Despite these challenges, Black women leaders have made significant contributions to corporate success and innovation. Notable examples include Ursula Burns, former CEO of Xerox, and Thasunda Brown Duckett, CEO of TIAA.

Increasing the representation of Black women in corporate leadership is not only a matter of equity but also a strategic business imperative. Diverse leadership teams bring a wide range of perspectives and experiences, driving better decision-making and enhancing company performance. Research by McKinsey & Company has shown that companies with diverse leadership teams are more likely to outperform their peers in profitability and innovation.

The Social and Economic Impact

The economic power of Black women extends beyond individual achievements to broader social and economic impacts. Black women entrepreneurs and leaders play a critical role in community development, often reinvesting their success into local economies and social initiatives. By creating jobs, supporting education, and advocating for social justice, Black women contribute to the economic empowerment and resilience of their communities.

Moreover, the success of Black women has a multiplier effect, inspiring future generations and challenging stereotypes. By breaking barriers and achieving success in various fields, Black women serve as role models, encouraging young girls and women to pursue their aspirations and believe in their potential.

Supporting and Investing in Black Women

Recognizing the economic power of Black women necessitates intentional support and investment. Key strategies include:

1. Access to Capital

Financial institutions and investors must prioritize funding for Black women entrepreneurs. This includes creating dedicated investment funds, offering grants and low-interest loans, and providing financial literacy programs to help navigate the complexities of securing capital.

2. Mentorship and Networking

Mentorship and networking opportunities are crucial for career advancement and business growth. Establishing mentorship programs that connect Black women with industry leaders and creating platforms for networking can provide valuable guidance and support.

3. Representation and Inclusion

Corporate and organizational policies should prioritize diversity and inclusion, ensuring that Black women have equal opportunities for leadership roles. This involves implementing unbiased recruitment and promotion practices, as well as fostering an inclusive workplace culture.

4. Community and Policy Support

Community organizations and policymakers must advocate for policies that support the economic empowerment of Black women. This includes measures to close the wage gap, protect against discrimination, and promote equitable access to education and healthcare.

The economic power of Black women is a vital and dynamic force that contributes significantly to global economic growth and social progress. By recognizing and addressing the barriers they face, and by investing in their potential, we can unlock new opportunities for innovation, leadership, and community development. Supporting Black women is not only a matter of justice but also a strategic imperative that benefits society as a whole. Through concerted efforts across sectors, we can ensure that Black women have the resources and opportunities they need to thrive and continue making invaluable contributions to the economy.

The Investment Gap

Historically, Black women have been underrepresented in investment portfolios and corporate leadership positions. This disparity is not only a social justice issue but also an economic inefficiency. The underinvestment in Black women results in missed opportunities for economic growth and innovation. A study by the Federal Reserve Bank of Kansas City highlighted that businesses owned by Black women receive less funding and are more likely to be denied loans compared to their white counterparts.

The term "investment gap" refers to the disparity in the allocation of financial resources across different demographic groups, sectors, and regions. This gap has significant implications for economic growth, innovation, and social equity. Despite the substantial progress made in financial inclusion and access to capital, considerable disparities remain, particularly affecting underrepresented groups such as women, minorities, and small businesses. This article delves into the nature of the investment gap, its consequences, and strategies to bridge this critical divide.

The investment gap manifests in various forms, including:

1. Gender Disparities

Women, especially women of color, often face significant barriers in accessing capital. According to a report by the Boston Consulting Group, startups founded by women receive less than half the average investment as those founded by men, despite generating higher revenue per dollar invested. This discrepancy highlights a systemic issue where female entrepreneurs are undervalued and underfunded.

2. Racial and Ethnic Inequities

Racial and ethnic minorities also experience substantial challenges in securing investment. A study by the Federal Reserve Bank of Kansas City found that minority-owned businesses are more likely to be denied loans and receive lower amounts of funding compared to white-owned businesses. This gap is further exacerbated by a lack of representation in venture capital and private equity firms.

3. Regional Discrepancies

Investment tends to be concentrated in major economic hubs, leaving rural and underserved regions with limited access to financial resources. This geographic disparity hinders the economic potential of these areas and exacerbates regional inequalities.

4. Sector-Specific Gaps

Certain sectors, particularly those perceived as less innovative or high-risk, often struggle to attract investment. For example, social enterprises and environmentally sustainable businesses frequently encounter difficulties in securing funding despite their potential for significant societal impact.

Consequences of the Investment Gap

The investment gap has far-reaching implications:

1. Economic Inefficiency

Underinvestment in diverse groups and sectors results in missed opportunities for economic growth and innovation. By not fully leveraging the potential of all demographic groups, the economy operates below its capacity.

2. Social Inequity

The investment gap perpetuates social inequalities by limiting the economic mobility and opportunities available to underrepresented groups. This inequity reinforces existing social and economic disparities.

3. Limited Innovation

Diverse perspectives drive innovation. By failing to invest in a broad range of entrepreneurs and ideas, society misses out on potential breakthroughs and advancements.

Bridging the Investment Gap

Addressing the investment gap requires a multifaceted approach involving policy changes, private sector initiatives, and community engagement. Key strategies include:

1. Policy Interventions

Governments can play a crucial role by implementing policies that promote financial inclusion and support underrepresented groups. This includes providing grants, loan guarantees, and tax incentives for businesses led by women and minorities.

2. Inclusive Investment Practices

Venture capital and private equity firms need to adopt more inclusive investment practices. This involves actively seeking out and funding diverse entrepreneurs, as well as ensuring diversity within their own teams to bring a variety of perspectives to investment decisions.

3. Community-Based Financing

Community-based financing models, such as crowdfunding and cooperative investment, can help bridge the gap by providing alternative funding sources for underrepresented groups and underserved regions.

4. Mentorship and Support Networks

Providing mentorship, education, and networking opportunities can empower underrepresented entrepreneurs and help them navigate the challenges of securing investment.


The investment gap is a significant barrier to achieving a more equitable and prosperous economy. By understanding the nature and consequences of this gap, and by implementing targeted strategies to bridge it, we can unlock the full potential of all demographic groups and regions. Closing the investment gap is not only a matter of social justice but also an economic imperative that benefits society as a whole. Through concerted efforts from policymakers, financial institutions, and communities, we can create a more inclusive and dynamic economic landscape.

Aura's Commitment

Aura Solution Company Limited recognizes the untapped potential of Black women and is committed to addressing the investment gap through its "Black Womenomics" initiative. This program is designed to provide targeted financial support, resources, and mentorship to Black women entrepreneurs and professionals. The initiative encompasses several key components:

1. Access to Capital

Aura Solution Company Limited is creating dedicated investment funds aimed at providing seed capital, venture funding, and growth capital to businesses owned by Black women. By partnering with banks, venture capitalists, and philanthropic organizations, Aura aims to ensure that Black women have the financial resources necessary to start and scale their businesses.

2. Mentorship and Networking

Access to a robust network of mentors and industry leaders is crucial for entrepreneurial success. Aura Solution Company Limited is establishing a mentorship program that connects Black women with experienced professionals in their respective fields. This program will provide guidance, industry insights, and support to help navigate the challenges of entrepreneurship.

3. Educational Resources

Education is a powerful tool for empowerment. Aura is developing a suite of educational resources, including workshops, webinars, and online courses, focused on business management, financial literacy, and leadership development. These resources are designed to equip Black women with the skills and knowledge necessary to thrive in the business world.

Case Studies: Success Stories

The impact of investing in Black women can be seen in numerous success stories. For instance, businesses like The Lip Bar, founded by Melissa Butler, and Partake Foods, led by Denise Woodard, have not only achieved significant market success but have also created jobs and contributed to their communities. These examples highlight the potential for growth and innovation when Black women are given the necessary support and resources.


"Black Womenomics: Investing in the Underinvested" by Aura Solution Company Limited is more than just a financial initiative; it is a movement towards economic justice and inclusive growth. By addressing the historical underinvestment in Black women, Aura is not only unlocking potential but also paving the way for a more equitable and prosperous future. Investing in Black women is not just the right thing to do; it is a smart economic strategy that benefits everyone.

About Aura Solution Company Limited

Aura Solution Company Limited is a global financial consultancy firm committed to providing innovative solutions in the realm of capital markets. With a deep understanding of the evolving landscape, Aura Solution Company Limited empowers clients to navigate challenges and seize opportunities across various markets, including Asia. Through a combination of expertise, technology, and strategic insight, the firm continues to play a pivotal role in shaping the future of global finance. Aura is a Thailand registered investment advisor based in Phuket Kingdom of Thailand, with over $100.15 trillion in assets under management.

Aura Solution Company Limited is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. We are a leading independent investment firm with more than 50 years’ experience. As long-term investors, we aim to direct capital to the real economy in a manner that improves the state of the planet. We do this by building responsible partnerships with our clients and the companies in which we invest. Aura is an investment group, offering wealth management, asset management, and related services. We do not engage in investment banking, nor do we extend commercial loans.

What does "AURA" stand for?

Aura Solution Company Limited

How big is Aura?

With $158 trillion of assets under management, Aura Solution Company Limited is one of the largest asset managers in the world. The company primarily generates revenue through investment services, including asset and issuer servicing, treasury services, clearance and collateral management, and asset and wealth management.

What does Aura do?

Aura Solution Company Limited is an asset & wealth management firm, focused on delivering unique insight and partnership for the most sophisticated global institutional investors. Our investment process is driven by a tireless pursuit to understand how the world’s markets and economies work — using cutting-edge technology to validate and execute on timeless and universal investment principles. Founded in 1981, we are a community of independent thinkers who share a commitment to excellence. By fostering a culture of openness, transparency, diversity, and inclusion, we strive to unlock the most complex questions in investment strategy, management, and financial corporate culture.

Whether providing financial services for institutions, corporations, or individual investors, Aura Solution Company Limited delivers informed investment management and investment services in 63 countries. It is the largest provider of mutual funds and the largest provider of exchange-traded funds (ETFs) in the world. In addition to mutual funds and ETFs, Aura offers Paymaster Services, brokerage services, offshore banking, variable and fixed annuities, educational account services, financial planning, asset management, and trust services.

Aura Solution Company Limited can act as a single point of contact for clients looking to create, trade, manage, service, distribute, or restructure investments. Aura is the corporate brand of Aura Solution Company Limited.

Aura Services

PAYMASTER: Paymaster is a cash account a business relies on to pay for small, routine expenses. Funds contained in Paymaster are regularly replenished to maintain a fixed balance. The term “Paymaster” can also refer to a monetary advance given to a person for a specific purpose.

OFFSHORE BANKING: A bank is a financial institution licensed to receive deposits and make loans. Banks may also provide financial services such as wealth management, currency exchange, and safe deposit boxes.

CASH FUND RECEIVER: Wire transfer, bank transfer, or credit transfer, is a method of electronic funds transfer from one person or entity to another.

ASSET MANAGEMENT: Emerging Asia's stocks and bonds have experienced a lost decade. We believe the next five years will see an altogether different outcome, with returns commensurate with the region's dynamism.

How to reach Aura?

This article is being provided for educational purposes only. The information contained in this article does not constitute a recommendation from any Aura Solution Company Limited entity to the recipient, and Aura Solution Company Limited is not providing any financial, economic, legal, investment, accounting, or tax advice through this article or to its recipient. Neither Aura Solution Company Limited nor any of its affiliates makes any representation or warranty, express or implied, as to the accuracy or completeness of the statements or any information contained in this article and any liability therefore (including in respect of direct, indirect, or consequential loss or damage) is expressly disclaimed.

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