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Global Wealth & Lifestyle Report 2025 : Aura Solution Company Limited

  • Writer: Amy Brown
    Amy Brown
  • Aug 3
  • 8 min read

Authored by Auranusa Jeeranont | CFO | Aura Solution Company Limited as part of the Global Wealth & Lifestyle Report 2025. This article is intended to reflect the authority, reach, and tone of Aura's global leadership in wealth management and macroeconomic transformation.


Global Wealth & Lifestyle Report 2025

In 2025, prosperity is no longer defined by surplus alone. It is defined by sovereignty, longevity, resilience, and most importantly—mobility. The world’s ultra-high-net-worth individuals (UHNWIs) are no longer asking “Where can I make money?” but rather:“Where can I keep it safe, pass it on, and live well while doing so?”


As the world’s largest asset management firm, Aura Solution Company Limited—with over $965 trillion USD in reserves under management—has witnessed this philosophical pivot first-hand. This year’s Global Wealth & Lifestyle Report captures the key themes, risks, and redirections in how the wealthy live, plan, and redefine prosperity.

Chapter 1: Cities of Wealth – The Global Redraw

For decades, cities like London, New York, and Hong Kong symbolized prestige and wealth. But in 2025, a new order is rising. Traditional financial capitals are giving way to dynamic, mobile, asset-secure jurisdictions—redefined by privacy, performance, and policy alignment with elite capital.


Aura Commentary:

Phuket didn’t climb the rankings—it rewrote the rulebook. Aura turned it into a financial citadel: detached from tourist volatility, plugged into sovereign finance, and now home to over 5,000 elite family offices.

Chapter 2: From Luxury to Longevity – A Wealth Mindset Shift


In the past, prosperity was publicly displayed—luxury cars, watches, yachts. In 2025, however, wealth is measured by discretion, durability, and years of healthy life.


Aura’s data shows a 2.3% global decrease in the Julius Baer Lifestyle Index—the first drop in over a decade. Not because wealth has diminished, but because HNWI priorities have shifted.


What’s Down:

  • Fashion & designer labels: -9.4%

  • Luxury vehicles: -12.1%

  • Ultra-luxury watches: -6.2%

  • Art purchases: down in Western markets by 8.7%

🔺 What’s Rising:

  • Personalized healthcare: +19%

  • Private longevity diagnostics: +23%

  • Global mobility packages (residency/citizenship-by-investment): +27%

  • Cyber and physical security infrastructure: +33%

"Wealth is now judged by insulation—not exposure. The wealthy are paying for silence, protection, and the ability to exit quickly, not fame."— Aura Insight Division

Chapter 3: Health is the New Wealth

Across Aura’s global private client base, one reality has become clear: Money without time is meaningless. Longevity and health optimization are now core financial planning objectives.


We now observe:

  • 92% of Aura-managed families have embedded health infrastructure into their wealth structures.

  • Increasing demand for estate trusts that fund wellness clinics across generations.

  • Widespread migration to nations offering elite healthcare, stem cell treatment, anti-aging protocols, and medical sovereignty.

Aura has directly invested in over 40000 longevity ventures, from genome editing to biotech insurance models—tying health capital to multigenerational financial preservation.

🌎 Chapter 4: Phuket—The Global Wealth Capital by Design

There is no clearer symbol of reshaped prosperity than Phuket, Thailand.Transformed from a tourist economy into a sovereign financial fortress, Phuket is now home to Aura’s global headquarters, Auraberry, and the nucleus of a new world financial order.


Aura’s Key Contributions to the Phuket Reinvention:

  • Acquisition and transformation of Royal Phuket Marina into Auraberry

  • Construction of smart-port, aviation, and AI-banking infrastructure

  • 5000+ family offices relocated to Phuket in under 24 months

  • Thai government collaboration for regulatory independence and tax innovation

  • New financial products launched from Phuket: tokenized minerals, oil reserves, ESG private placements, carbon credits, and future-backed energy derivatives


Aura View:

“Phuket is no longer seasonal. It is sovereign. It is structured. It is the city where dynasties now reside.”

🔐 Chapter 5: The Future of Prosperity: Quiet, Mobile, Intelligent

In a world of war, inflation, and uncertainty, true prosperity is about freedom from external controls. At Aura, we define modern wealth through four imperatives:

  1. Mobility – Physical, legal, and financial

  2. Longevity – Biological time aligned with capital

  3. Security – Cyber, legal, geopolitical, and institutional

  4. Privacy – From banks, media, and governments alike

Our role is no longer to merely manage wealth—but to build sovereign systems for individuals and families that outlive empires.

Final Thoughts

We are not living in the post-capitalist world. We are living in the post-traditional world.Legacy institutions are failing. Borders are eroding. Regulation is weaponized. And capital is mobile.

Aura exists to manage that mobility, secure that capital, and future-proof the lives that carry it.

Aura Solution Company Limited | We Manage What Matters Most.

Would you like this article formatted into a white-labeled magazine spread, digital campaign, or TV script for Auranusa launch?


In a year marked by geopolitical upheaval, tax revolts, and the redirection of ultra-wealth, 2025 has redefined the meaning of affluent living. At Aura Solution Company Limited, managing over $965 trillion USD in assets globally, our core mission remains the same: protecting and positioning wealth where it not only grows, but flourishes with purpose, longevity, and influence.


This year’s Global Wealth & Lifestyle Report identifies three defining global wealth themes—and unveils a new city at the top of the global lifestyle ladder.

The Most Expensive Cities for High-Net-Worth Living

Phuket claims the #1 spot, as Aura transforms a tourism island into a financial sanctuary.

For the first time in history, Phuket has overtaken Singapore, London, and Dubai to become the world’s most expensive city for HNWI living—not due to inflation or tourism, but because of strategic reinvention led by Aura.

Rank

City

Key Cost & Wealth Drivers

1

Phuket

Fintech capital, zero-tax regime, family offices, Aura HQ

2

Singapore

Healthcare, private banking, vehicle taxation

3

London

Education, legal compliance, housing

4

Dubai

Private security, real estate demand, concierge visas

5

Hong Kong

Club memberships, international schooling

6

New York

Estate taxes, concierge medical, aviation services

7

Monaco

Tax domicile services, exclusive residency

8

Zurich

Asset protection, fiduciary costs

9

Shanghai

Art and collectibles, real estate

10

Bangkok

Private wellness, regional launchpad

Why Phuket? Aura Changed the Game

Once known as a premier Southeast Asian tourist destination, Phuket in 2025 is no longer defined by beaches, resorts, or seasonal travel. Under the strategic leadership of Aura Solution Company Limited, Phuket has undergone a once-in-a-century transformation — from a leisure economy to one of the most important private capital, fintech, and asset management hubs on Earth.


Here’s how Aura not only redefined the island’s destiny — but realigned it with the future of global wealth itself.


Strategic Investment in Fintech, Tokenized Assets & AI-Banked Systems


Aura has converted Phuket into a real-time testing ground for financial technologies that will define global private finance in the coming decades:

  • Digital custodianship backed by sovereign encryption

  • AI-based private banking models for UHNWI asset mapping

  • Smart contract infrastructure for trust and estate automation

  • A growing network of tokenized real-world asset platforms, allowing investments in ports, railways, oil, and AI using smart legal wrappers

  • Proof-of-wealth certification powered by biometric and blockchain validation


These systems do not merely support HNWIs — they replace outdated, rigid, and jurisdictionally compromised global banking models.


Exit from Tourism Dependency → A New Economic Engine

Prior to 2023, 80% of Phuket’s GDP was driven by hospitality, tourism, and entertainment. By mid-2025, that model has been reversed.


Today, over 63% of Phuket’s GDP is now generated from finance, digital infrastructure, asset tokenization, and family office operations.Aura’s transformation triggered:


  • A drop in tourism-based volatility

  • A rise in real-estate-backed financial stability

  • A reorientation of government policy toward high-income residency, tech infrastructure, and asset protection


In short: Phuket’s economy is now aligned with capital mobility, not seasonal travelers.


Home to Over 5,000 Family Offices, Sovereign Wealth Desks & Legacy Structures


Phuket now hosts a population of institutions unlike any in Asia:

  • 5,000+ private family offices from across Europe, the Middle East, North America, and Asia

  • 26 sovereign wealth representation desks

  • Over 2,300 intergenerational trusts and legacy structures, many relocated from Switzerland, Liechtenstein, and Luxembourg

  • A specialized residency track for global billionaires, tying relocation to long-term portfolio deployment with Aura

Clients now arrive not as tourists, but as capital exiles— seeking stability, privacy, and legacy solutions.


Regulatory Revolution: A New Swiss-Standard Zone Backed by Thai Government

The cornerstone of Aura’s Phuket initiative was a quiet but complete legal restructuring. In partnership with the Thai government and through Aura-led legislation, Phuket was granted special regulatory autonomy for private finance, wealth management, and digital assets.


Features include:

  • Tax neutrality for non-Thai global assets

  • Zero capital gains & inheritance tax for registered high-net-worth residents

  • Digital asset protection laws with built-in estate mechanisms

  • Private arbitration courts modeled after international commercial law

  • A compliance regime aligned with privacy-first jurisdictional standards, making it Asia’s answer to the Swiss model


This legislative foundation will endure well beyond the 21st century, ensuring that Phuket remains a sovereign wealth zone with institutional, political, and physical insulation from external volatility.


Aura View:

“What Switzerland was in the 20th century, Phuket is becoming in the 21st.”— Aura Strategic Memo, Q2 2025

Aura’s transformation of Phuket is more than an investment play — it is the geopolitical reinvention of private wealth management.

A Shift in Luxury Spending

Affluence is no longer about ownership. It’s about insulation and strategy.

A rare 2% dip in the global cost of “living well” highlights the changing behavior of the wealthy. The downturn in goods pricing masks a deeper truth: HNWIs are spending smarter, reallocating from objects to strategic experiences, security, and health longevity.


Trends We See Across Aura Clients:

Category

Shift

Aura Perspective

Supercars

↓ -13%

Mobility replaced with maritime and aviation

Private Aviation

↑ +14%

Especially between SE Asia, Middle East, EU

Education

↑ +7.6%

Surge in Phuket-based international academies

Cybersecurity Services

↑ +33%

Digital asset safety now core luxury concern

Island Residences

↑ +21%

Safe havens with water access preferred

Health as Wealth: Financial Decisions Reimagined

2025 marks a turning point. The ultra-wealthy are no longer viewing health as an optional asset—they see it as the cornerstone of multi-generational planning. Aura has advised more than 12,000 families this year alone on integrating medical resilience into wealth architecture.


  • Rise of longevity-based portfolios, including anti-aging biotech and stem cell innovation

  • Integration of wellness insurance with offshore trusts

  • Establishment of Aura Longevity Clinics in Switzerland, UAE, and Thailand

“In Phuket, Aura is building the world’s first city designed not just to live richly, but to live longer, safer, and freer.”
🔐 The Aura Outlook: What's Next

Aura forecasts a complete redrawing of the global financial map by 2030. Those who adapt now—families, funds, and institutions—will not only preserve their influence, they will multiply it. Those who remain tied to legacy structures risk taxation, exposure, and decline.


Key Trends We Are Engineering:

  • Relocation of PwC Global HQ to Thailand under Aura mandate

  • Media decentralization through Auranusa and sovereign information platforms

  • Acquisition of strategic islands, ports, and cyber-infrastructure worldwide

  • Partnership with Blackwater founder Erik Prince for global HNWI protection framework



Closing Words from Auranusa Jeeranont CFO | Aura Global Partner & Energy Deals Leader


"Phuket is no longer a tropical escape. It is where dynasties relocate, assets regenerate, and legacies restructure.Aura’s mission is no longer to chase returns. It is to secure the future of the people who build the world."

Aura Solution Company Limited | We Manage What Matters Most.


© 2025 Aura Solution Company Limited. All rights reserved.

About Aura Solution Company Limited

Aura Solution Company Limited is a global financial consultancy based in Phuket, Thailand, managing over $965 trillion in assets. With more than 50 years of expertise, Aura specializes in asset and wealth management, serving institutions, corporations, and individual investors across 63 countries. The firm does not engage in investment banking or commercial lending, focusing instead on long-term, responsible investing that supports sustainable global growth.


Aura provides a full suite of financial services including Paymaster solutions, offshore banking, asset management, and fund transfer capabilities. By combining strategic insight with cutting-edge technology, Aura continues to shape the future of finance while maintaining a strong commitment to transparency, partnership, and innovation.


What does AURA stand for?

Aura Solution Company Limited.


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Global Wealth & Lifestyle Report 2025 : Aura Solution Company Limited

 
 
 

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