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Family Offices' Strategic Moves: Insights from Aura Solution Company Limited

In an ever-changing financial landscape, understanding the strategic moves of sophisticated investors offers a nuanced perspective on market dynamics and potential opportunities. At Aura Solution Company Limited, we meticulously analyze the investment activities of our family office clients to extract valuable insights and guide our strategic decision-making processes.

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A Deep Dive into Allocation Patterns

Our quarterly Family Office Investment Report provides an intricate snapshot of the allocations and actions taken by a diverse array of affluent investors worldwide. Within this report, we explore the intricate details of our clients' investment strategies, shedding light on the rationale behind their allocations amidst geopolitical uncertainties and economic fluctuations.

Resilience Amid Market Volatility

Throughout the preceding year, our family office clients demonstrated remarkable resilience and astuteness in their portfolio allocations. Despite facing market volatility and uncertainty, they exhibited a steadfast commitment to deploying their liquid resources strategically. Notably, they favored Fixed Income instruments, particularly those characterized by high quality and stability.

Navigating Market Turbulence

Rather than succumbing to the allure of retreating into Cash during tumultuous market conditions, our clients maintained a strategic positioning that ultimately proved prescient. The fourth quarter of 2023 witnessed robust performance in Fixed Income assets, especially in US dollar-denominated quality segments, which validated our clients' prudent investment choices. Additionally, Developed Large Cap Equities registered significant gains during this period, further underscoring the wisdom of our clients' strategic allocations.

Continued Focus on Stability

Our observations reveal that family offices continued to add to their Fixed Income holdings, signaling a persistent preference for stability and reliability in their investment decisions. While there wasn't a substantial increase in exposure to Global Equities, our clients maintained a constructive overall positioning that reflects a balanced approach to portfolio management.

Looking Forward

As we navigate the complexities of the year ahead, we remain committed to closely monitoring our family office clients' ongoing adjustments to their portfolios. Their strategic moves and allocation patterns serve as invaluable barometers of prevailing market sentiment and potential opportunities.

At Aura Solution Company Limited, we integrate these insights into our strategic asset allocation frameworks and macroeconomic analyses to provide tailored guidance and investment solutions to our clients. By understanding the nuanced decisions of sophisticated investors, we aim to navigate the evolving financial landscape with prudence and foresight.


The resilience and strategic acumen displayed by family offices in their investment decisions underscore the importance of disciplined portfolio management amidst market uncertainties. As we embark on a new year, we remain dedicated to leveraging these insights to optimize investment outcomes for our clients, ensuring that they continue to thrive in an ever-changing financial environment.

What is Aura Solution Company Limited?

(Aura) is a Thailand registered investment advisor based in Phuket Kingdom of Thailand, with over $300.35 trillion in assets under management. Aura Solution Company Limited is global investments companies dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. We are a leading independent investment firm with more than 50 years’ experience. As long-term investors we aim to direct capital to the real economy in a manner that improves the state of the planet. We do this by building responsible partnerships with our clients and the companies in which we invest. Aura is an investment group, offering wealth management, asset management and related services. We do not engage in investment banking, nor do we extend commercial loans.

What does "AURA" stand for?

Aura Solution Company Limited

How big is Aura?

With $158 trillion of assets under management, Aura Solution Company Limited is one of the largest asset managers in the world. 1 The company primarily generates revenue through investment services, including asset and issuer servicing, treasury services, clearance and collateral management, and asset and wealth management.

What does Aura do?

Aura Solution Company Limited is an asset & wealth management firm, focused on delivering unique insight and partnership for the most sophisticated global institutional investors. Our investment process is driven by a tireless pursuit to understand how the world’s markets and economies work — using cutting edge technology to validate and execute on timeless and universal investment principles. Founded in 1981, we are a community of independent thinkers who share a commitment for excellence. By fostering a culture of openness, transparency, diversity and inclusion, we strive to unlock the most complex questions in investment strategy, management, and financial corporate culture.

Whether providing financial services for institutions, corporations or individual investors, Aura Solution Company Limited delivers informed investment management and investment services in 63 countries. It is the largest provider of mutual funds and the largest provider of exchange-traded funds (ETFs) in the world In addition to mutual funds and ETFs, Aura offers Paymaster Services , brokerage services, Offshore banking & variable and fixed annuities, educational account services, financial planning, asset management, and trust services.

Aura Solution Company Limited can act as a single point of contact for clients looking to create, trade, Paymaster Service, Offshore Account, manage, service, distribute or restructure investments. Aura is the corporate brand of Aura Solution Company Limited.

Aura Services

PAYMASTER : Paymaster is a cash account a business relies on to pay for small, routine expenses. Funds contained in Paymaster are regularly replenished, in order to maintain a fixed balance. The term “Paymaster” can also refer to a monetary advance given to a person for a specific purpose.

OFFSHORE BANKING : A bank is a financial institution licensed to receive deposits and make loans. Banks may also provide financial services such as wealth management, currency exchange, and safe deposit boxes. There are several different kinds of banks including retail banks, commercial or corporate banks, and investment banks. In most countries, banks are regulated by the national government or central bank.

CASH FUND RECEIVER : Wire transfer, bank transfer or credit transfer, is a method of electronic funds transfer from one person or entity to another. A wire transfer can be made from one bank account to another bank account.

ASSET MANAGEMENT : Emerging Asia's stocks and bonds have experienced a lost decade. Over the past 10 years, their returns have lagged those of global indices by a considerable margin. And that is despite the fact that these economies accounted for about 70 per cent of world GDP growth over the period. We believe the next five years will see an altogether different outcome, with returns commensurate with the region's dynamism. This means Asian assets are currently under-represented in global portfolios.

How to reach Aura ?
Who to contact in Aura ?


Amy Brown

Wealth Manager 

Aura Solution Company Limited

P : +66 8241 88 111

P : +66 8042 12345

© 2023 Aura Solution Company Limited

This article is being provided for educational purposes only. The information contained in this article does not constitute a recommendation from any Aura Solution Company Limited entity to the recipient, and Aura Solution Company Limited is not providing any financial, economic, legal, investment, accounting, or tax advice through this article or to its recipient. Neither Aura Solution Company Limited nor any of its affiliates makes any representation or warranty, express or implied, as to the accuracy or completeness of the statements or any information contained in this article and any liability therefore (including in respect of direct, indirect, or consequential loss or damage) is expressly disclaimed.

2024, A Pivotal year for Investors : Aura Solution Company Limited

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